Some types of blog posts tend to work better than others. Sure, you can create amazing content that doesn’t fall into the following categories.
However, when the most successful bloggers have a hard time structuring their content, they employ the following methods over and over again, with great success.
1. How to guides and tutorials
You can even include “how-to” in your title, which has been shown to increase readership.
2. Latest news and current events
Unbelievably, some people still care about what Kim Kardashian is doing.
3. Checklists, lists
These are simple to format, easy to read, and pretty much self-write when you know a lot about a particular subject or field.
4. Case Studies, Customer Success Stories
Social proof sells. Your readers are more inclined to believe in someone like them than in a marketing message.
5. Interview with the guru, expert advice
You may not be the greatest expert in your field yet. However, you can interview that person. Do the interview in depth, revealing something your guru hasn’t shared before.
6. Lists of valuable resources
If you were a copywriter and you came across a blog post that lists the 123 best copywriters of the 21st century, you’d feel like you’ve hit a gold mine. Lists of valuable resources relative to your niche are easy to compile, and when you make them perennial, you have a good chance of becoming epic and long-lasting.
7. Frequently asked questions
Your prospects and readers are asking questions that have already been asked and answered. Create an extensive and valuable Frequently Asked Questions (FAQ) post and it will serve your audience well.
8. Main conclusions of _____
If you’ve attended a seminar or taken an online course, this type of posting is easy. Write down the 10, 15, or 21 most valuable takeaways you experienced and share them in the form of a blog post.
9. Beginner’s Guides
You’ve probably downloaded, read, and / or purchased beginner’s guides in the past. Written on the right topic, these can be perennial in nature.
10. Additional resource
No product or service is perfect. Take a best-selling product, course, or information service and improve it. Buy the course, take it and see where it is missing. Add the missing pieces and deliver them in a free blog post, linking the product or information course for an affiliate marketing bonus.