Selling online has never been easier, and the right use of social media marketing can make it even simpler and more effective.
1. Create valuable content to share
For you to have something to share on social media, create content that adds value to your audience. For example, create infographics, case studies, blog posts, and more, all designed to showcase your products to your audience.
2. Start strategic groups for people who might want your products
On Facebook, you can start a niche group for subgroups that might want to buy your products. For example, if you sell makeup, you can start a group for people who love makeup. In the group, you can do live events showing makeup, showing how to use it, and even have a network of purchases such as sales.
3. Work with influencers on various platforms
A really great way to use social media is to hire influencers on platforms that your audience loves. An influencer is someone who has a following that includes their target audience. They can unbox your article, use it in their videos frequently, or do a review.
4. Brand your social media platforms right
It is very important that you find the voice of your brand. Some companies that have done a very good job of developing a brand voice for their products include Penzey’s Spices, Dove, and Dominoes. You can review them for yourself to get ideas.
5. Engage your audience often
Social networks are supposed to be above all a social interaction. That’s why it’s called “social media.” Many companies make the mistake of making it one-way. But, you must seek a conversation with your audience so that they feel that they know you and you feel that you know them.
6. Follow your customers too
Don’t do it all one way. Be sure to like, follow, and reciprocate your audience depending on the platform. If you do it only one way, it’s not very friendly and it’s not a good way to use social media platforms. On Facebook, be sure to create a business page and possibly a public personal account so you can freely follow your customers, as there are limits to your public personal profile.
7. Integrate social sharing on your website
Let others do some of the work for you. Make it easy for them to share products by adding social sharing to multiple platforms on your site. Ask them to share and give them incentives to share, and they will.
It’s important to select the right social media platforms where you know your audience exists and wants to see your information. That way, they’ll be interested, interact with you, and respond to things you post.