Category: Digital Marketing

According to Google Search Console, “duplicate content generally refers to substantial blocks of content within or between domains that completely match other content or are appreciably similar.” Technically, a duplicate piece of content may or may not be penalized, but sometimes it can still affect search engine rankings. When there […]

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Currently, the importance of online or digital marketing is known to all. Without the help of digital marketing, it can be really difficult to generate sales in the online marketplace. When we talk about digital marketing, we usually mean lead generation. It is the main objective of online marketing; the […]

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Creating a great user experience depends not only on design elements, but also on user perception, user requirements, and overall user expectations. Despite the high degree of user involvement in making the user experience (UX) remarkable and enjoyable, many organizations ignore user involvement in UX design. User experience from the […]

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A traditional sales campaign typically involves a sales force following up on new leads from website inquiries, calls for more information, lists of purchased leads, and referrals. Your sales force (or maybe it’s you) makes calls to new leads, completes the “dog and pony show,” and then continues to follow […]

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The techniques used to get backlinks to a website are quite easy for any marketer to accomplish. Backlinks are the building blocks of any SEO campaign and can take a website from near-darkness to significant traffic and climb the search engine results pages (SERPS). However, not all backlinks are created […]

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Tattoos have been around for thousands of years, back then it was a symbol to represent themselves or where they were from and what occupation they had. Now, tattoos are still used occasionally to symbolize something, but mostly it’s an act of self-expression or what they represent: a message. They […]

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It is undeniable that there has been an explosion in the amount of content shared through social networks such as Facebook, Twitter and Google+ and that it has an effect on search. Search engines treat socially shared links differently than other types of links, but search engines do notice them, […]

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INVEST in your user stories Why do so many of us struggle to write good stories? I often see people struggling with the sliced ​​and dice user story. “Is it too big?”, “Where should I cut it?”, “Can this be included in that user story as part of the same […]

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Whether you are a trainer, facilitator, educator or manager, flip charts (flip charts) are an inexpensive and effective tool to help make your ideas visual, display information or brainstorm in a training session or meeting. While there are other tools that can accomplish these goals as well, flipcharts remain one […]

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Many new authors are baffled about how in the world to get their books in a bookstore. While it’s easy enough to list your book on Amazon and Barnes and Noble.com, getting your book into a physical bookstore is very difficult for a new self-published author. According to Eric Kampmann, […]

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