Working with a YouTube influencer

No platform offers a better return on investment (ROI) than YouTube when it comes to social media influencer marketing. The stars of these online videos are starting to outshine the mainstream celebrities. With their billion viewers, these YouTube stars are on their way to success and to prove that they […]

How to write an executive cover letter

Executives are held to a different standard than middle managers or entry-level employees. As such, the interviewer expects a certain type of sophistication when reading an executive cover letter. The difficult part of writing such a letter is capturing the delicate balance between the leader and “the person.” A letter […]

Fighting fake followers in influencer marketing

Today’s digital marketing environment is one where influencers pave the way for brands to earn money through the appeal of a massive following on social media. With influencer marketing becoming a major part of sales and brand growth, the digital space has also seen the rise in bad practices of […]