Is Lumpy’s direct mail dead?

Since the mid-1990s, lumpy mail and other dimensional mail have been important strategies for breaking the boundaries of direct response statistics. And there is no doubt that they have worked very effectively. Open rates have been higher; response rates have been higher; and the ROI is higher, despite the extremely […]

Amazon, king of disruptors

AN INTRODUCTION When it comes to disruptive technology, there is one company that reigns supreme. Amazon ($AMZN). Amazon and its trailblazing founder and CEO, Jeff Bezos, are responsible for disrupting more industries than I can count on my hands, and still continuing. In this article I am going to explain […]

How does a free app make money?

The mobile app industry welcomes new ideas to expand its area. While the e-commerce industry gets a new boost with mobile apps to sell products or services more conveniently, many people get a way to generate income by creating demanding apps. An app can be used to earn money if […]

Get into the laptop

It is a fact. Laptops have leaped onto the global sales pitch with the strength and flexibility of Bruce Lee, effortlessly dispatching their desktop competitors with nothing more than a dynamic one-inch sonoma. With Wi-Fi technology flourishing all around us, the demand for laptops is only going to increase. The […]