Digital marketing versus traditional marketing is one of the most heated new age debates that we often come across. While on the one hand, tech heads give you the most obvious rationale for accelerating digitization as to why digital marketing clearly outperforms traditional marketing. Corporate executives, on the other hand, working at conventions, would obviously justify traditional marketing. Before we ponder this debate further, let’s first understand what essentially distinguishes the two.
What is Traditional Marketing?
Traditional marketing refers to the conventional methods of promoting a brand. This includes newspaper ads, magazine ads, billboards, brochures, billboards, etc. Traditional marketing also includes network marketing. In its most basic sense, traditional marketing refers to a structured effort to support one’s own brand, but without relying on online methodologies. Traditional offline media are often the channels brands go to when it comes to brand promotion.
The tools for Traditional Marketing are:
1.Print Marketing
2. Broadcast Marketing
3. Referral Marketing
4.Outdoor Marketing
5. Marketing Post
Let’s look at some examples of traditional marketing:
A. Vicks, a prominent brand in India, came up with a campaign called Touch of Care. The publicity film showed a daughter’s relationship with her transgender mother. This publicity film that went viral for how it really struck a chord with the sentimentality of the audience.
B. Dove, in the mid-2000s came up with the idea of giving away free samples with morning papers. This strategy really helped the brand to become popular. This brand strategy worked completely in favor of the brand.
What is Digital Marketing?
Digital marketing, as the name suggests, refers to the marketing efforts of a brand using online channels. It refers to how a brand manages its online reputation. Optimizing your brand forms the backbone in this case. The biggest channel is definitely the Internet. Sub-channels include websites, blogs, social media platforms, etc. Digital marketing includes a step of intricate procedures.
Tools include:
1. Marketing on Facebook
2. Digital campaigns
3.Search Engine Optimization
4.Content Marketing
5. Influencer Marketing
Let’s see some examples of digital marketing:
A. Kitkat triumphs with his influencer marketing strategy. His challenge on Musical.ly, which involved contestants lip-synching to the new jingle, caused a sensation. He brought great popularity to Kitkat’s brand image.
B. Kellogg’s launched its digital campaign using Stranger Things on Netflix. We saw on the show how Eleven was obsessed with Kellogg’s Eggo waffles. This online promotion that incorporated storytelling elements really produced a number of desirable effects for the brand.
Which one should you go for?
Market conditions reflect the fierce competition that currently prevails. In a situation like this, both offline presence and online presence count. While it is extremely important to maintain effective optimization and an impressive online reputation, it is equally vital to maintain a strong offline presence.
Despite having different channels, both traditional and digital marketing work with similar strategies. The Marketing Mix, the backbone of any marketing strategy, consisting of Price, Product, Place, and Promotion, is essentially what goes into both traditional and digital marketing. Therefore, a perfect marketing strategy must be the right mix of traditional and digital marketing. While SEO, SMM, etc. are great ways to reach people’s computer screens, there is a world beyond that can be reached through the facets of traditional marketing.
As you saw, marketing can be a good solution. These are services that require expert advice and professional help. Done right, marketing can have sweeping influence that will generate a number of win-win results for your ambitious brand.