Create a professional image for your catering business

Catering can be a very competitive industry because there is no shortage of caterers. However, on the other hand, there are many that do not stand the test of time. This could be attributed to many reasons, such as long hours, hard work weekends, deteriorating quality of meals, and heavy workload. Catering services can be successful if their business model is well planned and executed.

One of the important factors that help a caterer gain new business through word of mouth and repeat business is creating a professional image. Caterers deal with food and catering equipment, so they are expected to have immaculate organizational skills and impeccable hygiene practices. Chef clothes and staff uniforms create a neat image of the catering company. Staff wearing uniforms and chefs wearing jackets and chef hats will look professional. Chef clothing is designed with a clean cut, strong material (usually cotton), and in white to indicate cleanliness or black to indicate sophistication.

Waiters may wear a tuxedo apron. The cut is unique with a low V-neckline that joins like a halter neck above the shoulders. The design is black which gives it a sophisticated look and will be especially suitable for wedding receptions.

Kitchen staff may wear full bib aprons. These aprons have a flattering cut and curved pockets. This elegant look with all kitchen staff wearing the same apron will create a uniform look. If your customer walks into the kitchen, they will see a team working as a unit. To prevent flyaways from getting into your food, a chef’s hat or skull cap will tie in with your professional image and serve a purpose.

Chefs tend to stand out for being in charge of the kitchen. A basic chef jacket with long sleeves looks professional and neat. You have the option to choose a black or white jacket. If you want to stick to the black uniform, a black chef jacket will be perfect. Alternatively, if you want the chef to stand out from the kitchen staff and waiters, a white chef’s coat will be ideal. Lastly, a chef must have a chef’s hat to complete the professional image.

As a caterer looking to grow your business, you must not only prepare the best food with the best catering team, but your team must also measure up and offer the best customer service.

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