E-commerce tools

For an ecommerce website to be successful in today’s competitive landscape, you need to pay attention to several factors. Here are the common factors that help ecommerce success.

E-commerce software: WordPress, Shopify, Magento

Each platform has its own pros and cons, including complexity of use, flexibility, functionality, management, security measures, compatibility with third parties, etc.

Shopping Websites: Amazon, Google

Sending your products to sites like Amazon and Google, yes, it costs money, but this has to be weighed against the additional sales generated and also the increased exposure of your eCommerce website.

The feeds can be configured to automatically take note of the product and category changes you make to your e-commerce website and periodically regenerate and forward the feeds to these shopping platforms.

Shopping comparison websites: Newegg, Shop, ShopBot

Similarly, with the ability to submit products to sites like Newegg, Shop, ShopBot, and other shopping comparison websites, the same strategy and cost model applies here.

Newsletter Managers: Campaign Monitor, MailChimp

A great way to stay in touch with your customers, updating them on new products, product ranges, and other useful or sales-focused information.

These systems range from the simplest to the most elaborate; allowing simple registration forms to the management of customer journeys from the beginning of a subscriber, customer through its entire life cycle. Some allow product feed data integration to be used in managing certain types of newsletters, such as cart abandonment. GDPR is an important consideration, so be sure to follow the guidelines before submitting any communication.

Social media platforms: Facebook, Twitter, LinkedIn

Another great way to engage potential and existing customers. It could be sales, customer service, information dissemination, or general engagement – social media is a must for most businesses.

With social media, there are a number of offerings here in relation to reaching your target market. This encompasses both free and paid ways to advertise your e-commerce website. And each platform attracts its own type of audience and user, so research the top x number of social media platforms to find where your audience is.

Campaign managers: HubSpot, Infusionsoft

Managing new customer acquisition has become more complicated with the number of online channels where you can locate or find them. Both newsletters and social media accounts require management with a consistent message and as easily, from an administrative perspective, as possible. Offers like HubSpot and Infusionsoft try to make this possible.

Pay per click advertising: AdWords, Amazon, Facebook, Twitter

Another way to reach your target audience is to use pay-per-click advertising. Again, there is a cost, but it needs to be balanced against the sales / engagement your ecommerce website gets through them. The range of these types of advertising vehicles is wide, from dedicated platforms such as AdWords and Amazon until this offer is available through social media websites. Each provides tools, dashboards, reports, and metric guidance, and just like social media, your audience can be reached through a specific PPC channel, so do your research / test.

Analytics: Google, MSN, Hotjar

Who is visiting your ecommerce website and what they are doing when they get there. Which pages are performing the best and which ones require your attention, where are you losing customers, which pages are not converting.

Analyzing visits and engagements on your website can help you focus your attention on the parts of your ecommerce platform that require the most work.

Resume:

As you can see, the list of ecommerce tools is long and many need attention. As business owners, we have little time during the day. So, work with the tools above methodically (they are not in any particular order) so that you can measure the results of the work you do at each point to find which elements are the most effective for your e-commerce website.

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