Get More Customers Today: 10 Tips for Setting Up YouTube for Business

YouTube is the second largest search engine in the world after Google and ahead of Yahoo! Choose a YouTube channel username that reflects your brand. Use it in all of your social media, email signatures, and marketing materials. Create content that contains your highest converting keywords. This will help you stand out in your niche, improve your entry (back-links) and Page Rank (PR) of your site. Like any tool, it’s worth taking the time to learn video marketing so you can use it well to attract more business.

Top 10 tips when setting up your YouTube videos for business:

1. Keywords in the TITLE

2. Keywords in the DESCRIPTION are super important for SEO along with lots of well-written text containing keywords (but no keyword stuffing). Call to action and destination URL in the DESCRIPTION. Link to your sales page (converger), subscription page, or order now page, depending on your desired results.

3. Use as many keywords in TAGS as you can, as these categories influence the results.

4. Insert ANNOTATIONS including SEO friendly keywords, call to action and URL.

5. Use automatic captions that add text for the hearing impaired and reinforce your message (when we hear, see, and read information, we retain it more accurately)

6. Organize your videos into LIST PLAYS to make it easier to manage and direct new customers to useful categories, like by product type, niche topics, FAQs, etc.

7. Link YouTube account to your Facebook to automatically update and integrate your social media accounts like Twitter

8. Build exposure quickly by posting video responses on other high ranking videos in your keyword niche. Send a link to the video to your email list, encouraging your list subscribers to rate and comment (ask for their feedback) to improve SEO.

9. Create backlinks to rank higher. Add to your Blog, digg.com, delicious.com, Squidoo. Create an article describing your video content on Squidoo and use the video in the article. Then submit the Squidoo article to Web 2.0 sites. Put it on other video sharing sites, such as Screencast, Viddler, Dailymotion, Metacafe, Google Video, Video.MSN.com

10. Use the INSIGHT tab on your YouTube channel to analyze viewer demographics, etc.

People search the web to consume INFORMATION, so be sure to share useful and valuable information. “Tell him, don’t sell” in your YouTube videos. Be authentic and humorous to make it interesting to watch and share. Smile! Cheer up a bit!

Think of your ideal viewer or target customer, and then imagine you’re telling them (or a dear friend, if that makes you feel more comfortable on camera!) a story, case study, helpful facts, tips, or tricks. offering ideas. Record customer testimonials. Register of frequently asked questions for customers.

Convert viewers to subscribers or sales using a clear call to action such as trackable URLs, coupons, promotional coupon codes, phone numbers, and subscriber offers as examples of how to generate tangible results from your YouTube videos. Research your niche on YouTube and Yahoo Answers to understand the current dialogue around your niche/topic. Find people who already use or like your product or service and start commenting and engaging with them on your videos.

Once you have your YouTube channel online, start inviting your existing email list to rate and ask your subscribers to like and leave comments on your videos, to improve likeability and search ratings. . Find the most viewed videos in your niche and add a video comment…increase your exposure to the existing high volume of traffic! Please continue to update and release new videos and add video comments on a weekly basis. Add your videos to your company blog, newsletters, etc. to keep increasing views and traffic.

Always remember to share a lot of free value, sharing tips, ideas and demonstrating your expertise. YouTube, like most e-marketing engagements, is about turning strangers into friends and inspiring friends to become customers.

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