YouTube is one of the most underused platforms for many digital marketers. Despite many statistics clearly showing the profitability of video marketing, even many of the web’s top digital marketers are shy about getting involved.
Why is this? Simple: Many marketers who work from home lack the resources, knowledge, or confidence to get involved in video marketing.
But you know what? That is exactly why you need to get involved and why you need to learn how to use this critical tool.
Statistics aside for a moment, video marketing is incredibly valuable simply because it allows you to change the way others perceive your business. When you create a great video with high production values, you make your organization look much more professional, stable, and resourceful. Instead of looking like you’re “some guy” writing articles from your mom’s basement, you’ll now look like a real business complete with high production values and a professional sheen that inspires confidence in your brand.
At the same time, video marketing also has other advantages. For example: It’s highly engaging beyond what you can achieve with a written ad or even a blog post. Think about how often you’ve sat up all night watching TV shows that didn’t really interest you simply because it was too hard to turn them off and divert your attention away from them.
The videos combine sound, music, image and intelligent editing and allow us to speak directly to the audience. If you’re a digital marketer with a personal brand and you’re trying to build trust and familiarity with your audience, then shooting a video and letting them “know” you that way is incredibly valuable. However, by the same token, if you are a large corporation and you want to showcase your products, then being able to put them on display and show how they are used will make it much easier for your audience to understand them and see the appeal and value proposition. .
Think about what you’re most likely to buy: something you’ve heard described in a text, or something you might see on camera, used and filmed in dynamic, flattering lighting. Add great music to underscore the value of the article and a great persuasive sales script and you can make anything seem incredibly desirable.
youtube advertising
And one of the most effective forms of video marketing available to any internet marketer is YouTube advertising. YouTube is a huge platform and provides incredible reach to a wide range of different users around the world. The only drawback is that it is also very difficult to get noticed through YouTube. Just like with a blog, creating a YouTube channel means competing with millions of other content creators and saturation in just about every niche imaginable.
This is where YouTube advertising comes in. With a YouTube ad campaign, you can ensure that your video is instantly viewed by millions of people. This can be used to directly sell a product, to drive traffic to your website, or even to drive traffic to a YouTube channel.
In other words, YouTube advertising allows you to quickly “skip” the hard work normally associated with building your channel and instead get right to the part where you start getting great exposure and building your brand.