Life is easy when your prospective patients call to make an appointment, show up, love you, and say yes.
But what about the majority of plastic surgery leads that don’t convert so easily?
You give up? Do you come close once and then give up?
You know you’re losing a lot of money because you don’t have a successful plan for follow-up, so your staff pretty much gives up on these “lost” leads.
But once you find out what your staff COULD be doing to convert these valuable leads into paid procedures, you’re in for lost revenue.
If you too have been frustrated by putting so much effort into queries only to NOT get to a yes, there is a better way.
Different scripts and messages are needed for different “temperatures” of patients. Those that are HOT now, those that have gotten HOT, those that have COOLED, and even those that you consider to be DEAD.
To help you turn these lost leads into new revenue, here are strategies that WORK like magic:
HOT PLASTIC SURGERY CABLES
When a potential customer is still hot, you want to help that weighting patient choose you over your competitors, so act fast.
Go above and beyond to make them comfortable and move on.
For example, if they want a mommy makeover but they mentioned to you that they don’t have anyone to watch their kids while they recover, find a reputable babysitting service for them.
HOT PLASTIC SURGERY CABLES
This patient is still hot. They want what you offer but are procrastinating out of fear, so reassure them.
Follow up with a similar patient they can relate to who tells their story about conquering their own fear and how glad they did it because they love their new look and wish they had done it sooner.
COLD/DEAD PLASTIC SURGERY LEADS
These are the clues found in a stack or on a computer that have been ignored and are now considered a lost cause.
A great way to wake them up is to reach out to them with a heartfelt, personal message that shows your concern for that potential patient, and then invite them back into the conversation.
Include new information about yourself or that procedure to rekindle their interest. Include an urgent “irresistible offer” that they can’t say no to. [This one strategy was worth $56,000 within 10 days].
The point is that you can either continue to spend more money advertising to new leads, or you can train your staff to move many more of these leads into reserved cash procedures.
If you need help, check out The Converting Club, where I personally work with their staff to get them to say YES more often.
Act now to get my “Tracking Map” [PDF] with your order