How to Create Blog Content to Engage Your Ideal Target Audience

4 easy steps to update your blog and get more qualified leads

If you have a blog, you know that creating new and valuable content is key to your overall success. By posting well-written content on a regular basis, you will improve your search rankings and drive traffic to your business.

But it’s not as simple as blogging and waiting for leads and sales to come through. It takes a bit of time and effort to SEO optimize your website blog posts, but it’s worth it.

Here are four easy steps to help you get the most out of your content:

1. Start by researching highly searched topics on Google.

Google AdWords is an amazing tool to help you find high-traffic keyword phrases. Think about what people are typing in that Google search bar. It’s often about “how” to do something, so let their curiosity be your guide as you blog.

While highly searched topics are the way to go, try to find the perfect balance between traffic and competition. If you’re always looking for the hottest topics, the competition will be fierce.

Your chances of your article or video appearing at the top of search results will be a much greater challenge than if you choose something that is searched but is not crazy competition.

One of our clients, Deez Skin Reju & ​​Pain Clinic, offers body contouring. By targeting the keyword phrase body contouring after weight loss, they can attract your target audience to the website.

2. You want to write a blog title that includes your objective keyword phrase. The title of your blog is the first thing people will see, so it is crucial that it is attractive and tells people what they are going to get from reading it.

Ultimately, your blog title should appeal to both readers and search engines. However, you never want to focus on “writing for search engines” by filling in your content with keywords or using awkward sentences just because you think they might be good for SEO.

In addition to the blog title, use your keyword phrase multiple times in key places in your article, including:

Don’t forget to optimize your title, description, and keyword meta tags for more SEO juice. If you are using WordPress for your blog, there are plugins like Yoast SEO that make it easy to quickly add these tags.

When targeting keywords like brand identity in our blog posts, we attract people to our site who may be interested in our services.

  • The first paragraph

  • Captions in the article (use H2, H3 and H4 heading tags)

  • Image ALT tags and file names

  • Hyperlinks within the article

  • The last paragraph

3. Link to articles of interest.

Linking to other articles not only adds value for your readers, it can also boost your SEO. You might say something like, “If you liked this content, here are some related articles you may enjoy.” You just have a hyperlink to the other articles and you are creating internal cross links that will be beneficial for your ranking in search engines.

Speaking of links, why not post trailers and links to your blog articles on all of your social media platforms? This means that the inbound links are working to increase the popularity of your website.

Keep a checklist on hand (we use an Excel spreadsheet) to help you get in the habit of ensuring your post is promoted on all the right channels.

4. Be consistent.

Consistency is key in all areas of your business and optimizing your blog is no different. All of these tips can go a long way in increasing SEO traffic to your website, but only if you regularly post new articles.

If you haven’t posted anything new on your website in a while, search engines will soon think that your website has been abandoned.

While improving your SEO and increasing traffic to your site isn’t rocket science, it takes time and effort. There are also a number of other techniques that will really help, but they are too many to list here!

One of the best things you can do for your business is to hire a professional marketing company. We have a team of professionals who can help you optimize your blog, generate traffic, and drive engagement.

For the success of your business,

Susan

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