When building a customer base for real estate, success is not an overnight feat. It will involve a lot of hard work. Letting other people know about your business or the property you’re selling doesn’t mean you have to put a lot of text-based ads all over the place. You have to be creative to excite your potential buyers. Here are some tips for your next real estate advertising goal.
- Create a video tour of the house. Take advantage of the technology offered by smartphones and drones. Using them in addition to your creativity, you can shoot in different parts of the house to present a realistic view of what you are selling.
- Create free offers to collect email addresses. If you’re observant, you can probably see that many websites and blogs have pop-ups offering free trials, free newsletters, PDF article downloads, and much more. By simply filling out the electronic forms, users can give you email addresses that you can then use to submit your real estate for sale offers.
- Be a resource person for local television networks and radio stations. As a real estate savvy person, you can catch the attention of local TV networks and radio stations. It’s like applying for a job, but if you can hook up with them, you’ll have a great place to list the properties in your portfolio. You can email them to send them a letter outlining your effort or a short video presenting yourself as an expert and willing to be their real estate resource person.
- Take advantage of the Internet memes that are fashionable. Admit it or not, you are also among the group of Internet users who are excited about the trending memes we see. They carry a range of graphics ranging from animation characters, Hollywood stars, animals and much more. Depending on the graphics and accompanying texts, they become instruments to send messages to those who see them. That said, you can have memes that actually persuade people to buy the property you’re selling or call them into action to take advantage of your services as a real estate agent.
- Have video testimonials made by previous clients. Go beyond the usual testimonials that are completely textual and placed in specific sections of the website or blog. Instead, ask for video testimonials from your previous clients. In addition to presenting your real experiences, you introduce real people to potential clients.
go single Go beyond the usual. Exhaust your creative juice to excite your customers. Real estate marketing is a chore and you will need to put in the work to become a brand and authority.