Car wraps, van wraps, bus wraps, and even train wraps all date back to the early 1990s, when the technology of wrapping a vehicle in a thin layer of graphic vinyl in such a way that it looked like a part of the vehicle body. Vinyl wrap contains computer generated graphics, which means the sky is the limit when it comes to design and effect.
We’ve come a long way since sign writing was the primary means of placing artwork on a vehicle body. Poster writers still do, but vinyl wraps can do things that poster writers will have a hard time doing, and they will do them faster and better too.
That is not to denigrate the humble sign writer. They do a great job. It’s just that car and truck wraps are a progression that borrows from the computer age that seriously replaces everything that came before. When it comes to mobile advertising, car and truck wraps are definitely the way to go.
Advertising is a lot of money. Worldwide, advertising spending of all kinds will exceed £ 300 billion in 2010. Mobile advertising will play a growing role in this, and as more and more cars hit the roads, expect to see more. and more wrapped cars, vans and buses. going by with eye-catching head-turning ads.
While car wraps are great, they don’t have the size available to actually display an ad. Cars are also lower and closer to the ground, making them less easy to see on a crowded road. The buses are large with a lot of flat space on the sides. This makes them great for wrapped ads, as many people see them. However, they have a slight disadvantage in that they always travel the same route, so it is the same people who always tend to see them.
The vans look a bit like the situation in Goldilocks. The vans are larger than the cars and have much more space to play with the advertisements. They also tend to travel much more freely depending on their needs, but tend not to have a fixed route, so the ads they carry are seen by a greater variety of people.
Van advertising is becoming big business. Many vans already carry your company details, but it is not actually an advertisement as such. They may have a company logo and perhaps a company slogan, along with the company name, address, and phone number. There could even be a web address and perhaps an email contact as well. However, some trucks don’t even have all of that.
The company vans without advertising or company details represent a great opportunity for the company. There are specialized companies that will put a company with a van thus in contact with another company that will be very willing to pay good money for the van to carry its advertising message.
Specialty van wraps can turn any white van into an instant mobile advertising medium. The money generated by accepting this unusual partnership can even cover the truck’s operating costs. It won’t interfere in any way with the truck’s cargo capacity or anything else, so everyone is happy. It is a plan that is definitely worth considering.