A book marketing plan is a critical component to your success as a published author.
However, many authors tend to skimp on taking the time to put one together.
On the one hand, they may feel that putting together a marketing plan for their book is time consuming.
However, they may simply find the process too confusing.
In this article, you’ll learn three reasons why you need a book marketing plan if you plan to be successful as an author.
Book marketing is important in crafting a strategy to get your books to the right readers. It’s important to know exactly how you plan your books to be read.
1. A smart marketing strategy will help you define the opportunities that are available to you in your chosen book niche. You will be able to identify these opportunities because you will need to do your research as you make your plan. This research may include locating book clubs that read books in your niche, finding magazines where you can possibly advertise your book, etc.
2. A book marketing plan will help you be clear about your target audience. Your target audience is out there; and they are just waiting to read your book. Your job is to find that audience and get in front of them. Putting together a marketing plan will help you find out who that target audience is, by having them do some market research. Market research helps you create a customer avatar. A customer avatar is a fictional person that you think symbolizes the type of person you see yourself working with, or in this case; Who do you want to sell your books to?
Being clear about your ideal audience, that is, your readers, will help you have a laser focus on how and what you must do to reach them.
3. Your book marketing plan will help you stay focused on marketing. Yes, you read it right. Your marketing plan will help you stay focused on the task at hand; And that is marketing your book. Marketing is very important. If you don’t learn how to market your book, you won’t sell any books, and that’s the truth.
Most authors just want to focus on writing the book and not how they are going to market it. That’s a costly mistake too many authors make.
Make your plan to focus on reaching the people who are actually looking for your books and you will see an increase in your book sales.
Take the time to work on your plan and, if necessary, contact a marketing professional to make sure you’re addressing every possible outlet available to you, so you can reach as many readers as you need.
In fact, a book marketing plan can take work to put together; however, taking the time to put one together will turn out to be one of the best decisions you could make in your career as an author.