I don’t know about you, but it seems like the more I try to get by, the more there is to do. Trying to keep up with the latest technological advances for a small business, let alone my social media presence, can be maddening. Thank goodness there is content curation to help us.
Content curation is the practice of finding and collecting compelling information relevant to your industry and sharing it through your social media and other marketing channels. When done correctly, content curation is a highly effective online marketing tool, taking the pressure off the pressure of always having to create compelling content, and also eliminating the hassle of manually curating content to share posted on social media, blogs, and more. or news. feeds
At the same time, content curation lets you keep up with the biggest happenings on social sites and elsewhere on the web, even on those days when you can’t spend as much time as you’d like on social media. For many brands, content curation is becoming a necessity as their social streams are getting so big that it’s hard to keep up.
Don’t worry, I have good news. Here is a list of 5 essential content curation tools that can make your life easier. They have been selected based on criteria such as utility, features and ease of use.
Pocket makes it easy for you to select content naturally as you browse the web by letting you save interesting articles, videos, or images in one place for reference. It has a built-in tagging system to easily organize your saved content, as well as a quick search tool through which you can find a particular image or video that you have saved. While it’s not the only app of its kind, Pocket is well built and easy to use: it installs as an extension to your web browser and adds a button to it through which you can effortlessly bookmark relevant content whenever you come across it. .
Plus, Pocket is available as an Android and iOS app, giving you great selection options even when you’re on the go and syncing the content you’ve bookmarked across all devices to your user account.
Feedly
Similar to the discontinued Google Reader but with more features, Feedly is essentially an RSS feed. What makes it stand out as a content curation tool is its news aggregation features, which basically allow you to add your favorite sources to Feedly and then view the aggregated news in one place, not just in your web browser, but also on their mobile devices through Feedly Apps. You can sort feeds by category, so even if you follow many different feeds, you can keep them neatly organized and easy to browse.
Whether you follow a handful of specialized sources or a large number of general sources, Feedly makes it easy for you to stay up to date with the latest news in your industry, saving you the hassle of manually checking news websites. When used correctly, Feedly is a very effective news curation tool.
Remove it
Visually similar to Pinterest, Scoop.it allows you to discover, curate, and publish great content to increase your visibility online. It has the top content curation tools you need to generate leads, improve search engine optimization, and spread meaningful content and awareness.
Scoop.it works a bit differently than other content curation tools. It starts with a topic relevant to your industry and then generates related articles and displays them based on their freshness and popularity. It also features companion themes, which can help you discover curable content you may not have thought of before.
Every day Scoop.it sends you an update with new content, making it easy to select content on the go. The free version of the service has some limitations – one theme, two social media accounts max – but you can upgrade to a paid monthly plan to get the most out of this powerful content curation tool.
The bottom line
There are plenty of other content curation tools on the internet, many of them free, like Instapaper, Storify, Readability, and Sniply, and you can also use Twitter lists, Evernote, and good old newsletters. However, using too many healing tools can be overwhelming. The three main tools featured above are easy to use and give you all the essential functionality you need to curate content for multiple social networks effectively every day. So there you have it. Start healing.