Did you know that the average conversion rate can range from 0.5% to 10%? This means that for every 100 people who visit your squeeze page, fewer than 10 will choose to participate in your list. And a whopping 90 will leave, most never to return. Every person who leaves your signup page without joining your list is a lost opportunity for future income, as you will not be able to promote your products.
PLEASE NOTE: Conversion rates depend on many factors, including what you are offering as an ethical bribe, your text, title, button text, how targeted your offer is to your chosen niche, etc.
While all of these elements need to be tested and improved, one of the best ways to increase your conversion rate is by using an exit intent popup on your compression page. Studies have shown that using these types of pop-ups can actually increase your subscription rate by 500% or more.
But have you ever wondered what an exit intent popup is?
When someone visits your website or blog, their mouse is activated. If they decide they are not interested in what you offer, they will click the X button to exit your site. However, with an exit intent popup, once your visitors’ cursors move out of the body of your site, the exit intent popup is triggered. You then have one last chance to capture their names and email addresses.
The exit intent popup can include different types of messages, including:
• A different ethical bribery: If you are using this strategy, the new ethical bribe should expand on the original offered on your site. It should be perceived as much more valuable than the original ethical bribe.
• A survey: You can ask why your visitor chose not to exchange their name and email address because of your ethical bribery. Again, offer them something very valuable to give you their data. Use these comments to improve your ethical bribery and / or squeeze the components of the page.
If you use radio buttons for the survey, your visitor should be redirected to another ethical bribe based on the answer they chose. For example, if your niche is traffic generation, you might ask if they were interested in PPC, using social media for traffic, wanting to learn more about organic traffic generation methods, etc.
• A subscription form for your newsletter: you want to capture the names and email addresses of your visitors. So while they may not be interested in your ethical bribery, they may be willing to join your newsletter list to learn more about your chosen niche.
The message you use in the exit intent popup should grab the attention of your visitors, but it should also be targeted at your niche. While exit intent pop-ups can identify visitors who are about to leave your site, your message should regain their attention.