We all need to hear this word SEO. We have heard this several times. And also have a great interest in knowing more about SEO. So this article will let you know about What is SEO? and also the tips for SEO.
SEO stands for Search Engine Optimization. SEO is a way of generating traffic to a site. We need to follow White Hat SEO because it is the only way to rank. So what is the Google algorithm? So exactly no one knows about google algorithm as google changes its search algorithm around 500-600 times a year but user doesn’t choose it. So SEO is basically of two types: SEO ON Page and SEO OFF Page.
On-Page SEO
So, ON Page SEO is that type of SEO where we make changes to a website or make changes to the website pages according to the requirement to rank a website on the search engine results page. Basically we make proper use of keywords in our title, description and the URL. Google has their bot which is used to review our website and if correct it will rank. The things we have to keep in mind are
• Find a keyword that is searched multiple times on Google and target that keyword and make appropriate use of it on a website.
• The domain name/URL must be easy to use.
• The title that we have used, the keyword must be there.
• The content must be appropriate and easy to use.
• Convert the site from http:// to https://
• The speed of the page or the loading time of the website is lower.
• Broken links must not be on the website.
• The recovery rate must be low.
• The click rate must be high.
OFF-PAGE SEO
As the name suggests, OFF Page SEO is that type of SEO where the work done outside of the website to rank a website on the search engine results page is OFF Page SEO. This SEO method that we build the link is known as link building. OFF Page SEO is done to win backlinks as backlinks will help improve a website’s ranking on the search engine results page. So we need backlinks, but they are quality backlinks, not quantity backlinks. When getting backlinks, one thing we need to keep in mind is the term PA & DA. We should try to get the backlinks from the websites that have good PA and DA. If we get the wrong backlinks to a website, there is a chance that Googlebots could ban a website as well. So we should go with quality backlinks. The ways we can get backlinks are:
• List of companies
• Local list
• Social bookmarking
• Submission of articles
• Content marketing
• Sending press releases
• Guest blogs
• Comments on blogs
• Sending infographics
• Send profile
• Classified
• Presentation of the forum
• Submission to the blog directory
• Question and answer websites
• Video presentation
• Sending images
• Participation in social networks
• Scope of influence.