What you need to know about Google’s new advertising brands and products

For the past decade, both small and large businesses have relied on the internet when it comes to advertising and marketing, and Google obviously leads the way. So when Google announces its new products and introduces new branding for its advertising products, we’re all ears.

Google Ads, Google Marketing Platform and Google Ad Manager are the new Google brands that incorporate some pillars for the benefit of millions of advertisers.

From early June through July, Google will introduce simpler branding and solutions for advertisers. So if you plan to advertise on Google, read this article first and get oriented on the changes that are happening in Google’s advertising products.

It is now Google Ads

Google AdWords debuted in 2000 and served as a platform for running text ads on the Google search engine. Eighteen years later, AdWords evolved from a text platform to a platform that supports different ad formats such as video, app, shopping, and more.

Now, its evolution has reached the point of renaming Google AdWords to Google Ads for the purpose of simplifying its complex product line.

With Google Ads, marketers can buy ads on all Google properties, as well as on partner websites. So if you are a marketer, now you can easily reach people who find answers on search engines, YouTube, Google Maps, among others.

There is hardly any difference between Google AdWords and Google Ads, but the good news is that the platform is more simplified and becoming an automated interface.

But that is not all.

Google has announced the launch of its new advertising product created exclusively for small businesses.

The Smart campaign is a new type of campaign in Google Ads that brings a machine learning technology (that’s AI right there) that creates ads. This allows advertisers to identify the actions they are prioritizing, for example phone calls, store visits or purchases. This will help small businesses to focus first on bringing their business to stability without wasting too much effort on online ad campaigns.

Google Marketing Platform

The following products may not be familiar to small businesses, but if you are an advertiser for large international companies, then take a look here.

With the explosion of channels, data, and formats, consumers are now highly oriented about how they are advertised or identified as a target market.

Do you remember the privacy scandal that happened a few months ago? That’s how it is. People are now aware that some of their private data is used for advertising purposes.

That’s why Google created another tool that puts privacy as the top priority.

They introduced Google Marketing Platform, a collaboration of DoubleClick advertiser products and the Google Analytics 360 Suite.

Marketers can do all their tasks in one place. Now they can assess their customer experience, measure their optimized digital campaigns, and other tasks in one place without compromising their customers’ private data.

On the Google Marketing Platform, Google is also introducing new products called Display and Video 360. These products bring together the features of DoubleClick Bid Manager, Campaign Manager, Studio, and Audience Center. This means all departments can now collaborate in real time and run ad campaigns in one place.

Google Ads Manager

Automation continues to move towards managing ads on Google. Google Ad Manager is a complete advertising platform that will help you maximize your profits in the reserve, private markets and open auction.

Google Ad Manager also offers a single platform for serving, measuring, and optimizing ads, regardless of where your audience interacts. This includes TV, mobile apps and other platforms like YouTube or Google Maps.

Ad Manager also helps you select who can access your inventory and other programmatic demand.

Technology is changing, and sometimes it’s too fast that we need to take a step back, look at the big picture, and start creating a way to simplify everything. Google is doing a great job on that.

Advertising on Google is much easier now, and the fact that they are more focused on consumer well-being and privacy is a huge plus.

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