What is the difference between marketing and sales?

There seems to be a never-ending discussion between marketing and sales professionals as to what the difference really is between marketing and sales functions. Most of the time, both Business activity terms are used to describe any business. activity that is involved in increasing income. For little ones companies, with […]

How to use Instagram to build your business brand

Three ways to start a brand-centric social media strategy Instagram has quickly become a dominant force on social media and you will be surprised how effective it can be for your business.s. A brand-centric social media strategy ™ is a great idea before starting any social promotion. Not only will […]

The art of persuasion

Man-1: I came here for a good discussion! Man-2: Ah no you didn’t, you came here to argue! Man-1: An argument is not just a contradiction. Man-2: Well, it COULD be! Man-1: No, he can’t! An argument is a connected series of statements intended to establish a proposition. Man-2: No […]

What is Google Panda?

With the amount of information that is available on the internet these days, it becomes very difficult for search engines to separate quality content from duplicate and repeat content. Looking at it from the user’s point of view, it can be very frustrating to find bad and irrelevant content in […]

How to write engaging and satisfying stories

Both structure and content inform each other as a story unfolds. The structure consists of the storyboard of scenes that propel a story to its conclusion. It is the framework, the scheme, the scaffolding for the decisions of what to present. The content consists of actions that the characters perform […]

5 QUICK title techniques

Did you know that your book title is responsible for up to 90% of your book’s initial drawing power? If that sounds incredible, did you know that your book title can grab your prospective reader by the neck and lure them into reading it? Everything is within reach of the […]