Customers love receiving a bonus with their purchase. Here are 4 great bonus item ideas you can include with your product that will really add value.
check sheet
One of the reasons someone will buy an information product is because they want help to accomplish something. They want a specific result.
So if you can include a check sheet, it really helps motivate them to take the steps they need to get to the desired result.
You can easily create a check sheet using Excel or the free Open Office spreadsheet tool.
Simply discuss the things your customer will need to do to get from where they are now to where they want to be.
Make sure these steps are in the order of the actions they need to take and this check sheet will be a great way for them to see their progress and what they need to do next at a glance.
Include boxes for your customers to check off what they’ve done, as this will really help keep them motivated.
Work book
I like to create audio products and so having a PDF workbook is a huge advantage to include and really help clients get added value. They can follow the workbook and write their own notes inside.
Make sure the workbook is not just a transcript of your audio training (if you use audio), but an additional resource they can use. So add extra bits of information and tips inside your workbook.
Main Resources
Often there will be additional free or paid resources that will benefit your customer. Having a resource guide as a bonus, especially if those resources are free and not as well known, is a great bonus to include.
If you include paid resources, be sure to use affiliate links to increase your passive income.
road map
Another great benefit is to include a mind map or roadmap of your product training and information. Being able to see the big picture can really help your clients understand how it all fits together.
The roadmap can be printed and then put on a wall and act as a quick reminder of what they are doing and the result they are looking for.
Creating these types of bonuses doesn’t take a lot of time, but it really adds value to your product.