Here are 5 things to look for to create a powerful experience:
1.Simplicity
Let’s say you want to broadcast live on the Internet and invite viewers to join you by logging into your ‘live stream’. You want to consider the number of steps and activities involved for both you (the broadcaster) and your online viewers. For example, if your viewers have to download software, install packages, use special plugins, or go through multiple steps, they’re much less likely to “show up.”
2. Versatility
Ideally, you want all of your live video streaming functionality under one roof. Using different providers for different functionality just isn’t user friendly.
Also, look for providers that support viewing in multiple formats (such as Windows Media Player, Flash, etc.).
3. Cost
The biggest cost is saving your live video feed on a server. This is why ‘instant messaging’ is almost always free, since nothing is saved. Don’t expect to find good quality live video streaming, video emails, or video streaming from your website, for free. If you do, there is always a limit to how long it will be stored (usually 30 days). This is because vendors make money from ‘upselling’.
Live streaming installations can range from thousands of dollars per month to less than $10 per month (although they do limit the number of live viewers at any given time). There’s no need to break the bank.
4. Transmission quality
External influences (those factors over which a provider has no control), which affect streaming quality, are broadband speed and viewer bandwidth. However, some providers still provide a very ‘choppy’ viewing experience regardless. A web-based solution is also preferable. This way, the videos (which are large files) are not downloaded or stored on your or your viewers’ computer.
5. Archiving capacity
Find out what video, recording and streaming archiving consists of and if additional costs apply. Ideally, you want a provider that archives your recordings automatically once recorded, and you should be in full control of your content.
One provider I found that brings all of this together is Helloworld. Start your live streaming video communication today. You can be ready to broadcast your ‘Live TV Show’ in less than an hour and create a more personal and high-impact message.