A social media dashboard can be an invaluable tool for businesses that spend any amount of time using their platforms to build their brand and marketing to potential and existing customers. And because this type of tool can offer so much value, there is no shortage of companies offering one. However, it’s important to understand that not all social media panels are created equal in terms of what they can do for your business.
If your business currently uses platforms but isn’t using a dashboard to track social activity, here are the ten features you’ll want to make sure you have a dashboard in place before signing up:
Easy to use
Simply put, if a dashboard is clunky or unintuitive, it will stop your efforts instead of propelling them forward.
full coverage
A big part of why this type of dashboard is so useful is that it allows you to handle all of your social media management from one central location. Since a dashboard is only as good as the platforms it allows you to manage, make sure you choose one that has enough resources to support all the platforms you currently use.
multiple designs
Different tasks require different information to be emphasized. A dashboard that allows you to customize what you see for your current task will save you a lot of time.
Helps you stay organized
You’ll want to choose a board that makes it very simple to perform tasks like searching for something you’ve previously shared.
Emphasize relevance
One of the biggest challenges with your analysis is separating the significant signals from the noise. By choosing a dashboard that has features that help do this kind of work, you can avoid drowning in too much data.
real-time monitoring
Given that social media is all about the now, it makes sense that the monitoring provided by a dashboard would be able to keep up with conversations in real time. And since you’re a busy person who just can’t sit in front of the dashboard all day, it’s important that you have a notification system. This will ensure that even if an important conversation seems to come out of the blue, you’ll know about it right away.
Post optimized
A great dashboard shouldn’t just help you keep up with what’s being said about your business. It should also have features that make posting to social media even easier. By choosing a board that makes publishing fast, you can ensure your brand is always part of relevant conversations.
Collaboration Features
The most successful social media business strategies are those that use all members of a company. A dashboard that allows you to grant different levels of permission to various members of your team will save you a lot of time and stress.
community centered
Because social media is such a powerful tool for building an active online community, make sure the board you’re considering can support that type of activity.
Links with other marketing efforts
Social networks are not something that should exist in a silo. That’s why features like automated reports that can be shared with clients, team members, or email subscribers are an essential component of a great dashboard.
Now that you know exactly what makes a social media dashboard really useful, you’ll be able to choose the right one for your business, which in turn will allow you to take your social media marketing and branding efforts to the next level.