In order to survive the war (for lack of a better term) in the bathroom remodeling industry, one must advertise their bathroom remodeling business in the most effective manner. One also has to understand the various methods one could use to turn the business into a reliable provider of remodeling services in the local communities.
With modern technologies, there are dozens of different methods to advertise bathroom remodeling services. Television, radio, Facebook, Google, specialized publications, newspapers and the list goes on. However, one should not use all of these methods at once, or even try to understand them all. Doing so would be completely overwhelming and would “dilute” the effectiveness of your overall marketing strategy.
Instead, focus on the most effective marketing strategy that will ensure your offers will be handled and reviewed by homeowners. In the bathroom remodeling industry, this format is direct mail.
By distributing huge, full-color flyers to every home in your target areas, you’ll generate an immediate response and virtually guarantee that your business and offers will be seen by potential new customers. By sending direct mail (also known as individual mailing), you can deliver your ads to the mailbox without being “stuck” in a huge coupon envelope with dozens of competitors.
3 Tips for Creating and Direct-Mailing a Successful Bathroom Remodel Brochure:
1. ANDor should you consider the design, depending on the message you want to communicate to potential customers. What photos will you use? Are you going to show before and after photos? Do you have testimonials you can include? Your brochures should contain powerful copy (text) and photos of your best work.
2. You must connect with your customers letting them know more about their benefits. Images alone speak louder than words, but sometimes it is also necessary to transmit through words, for an efficient communication of the message. Think of a powerful title and support it with powerful images.
3. You must distribute flyers to the right audience in your target areas. Don’t waste money mailing tenants or apartment complexes. Target areas that contain an overwhelming majority of homeowners and saturate those zip routes or neighborhoods with your offers.
The best contractor marketing strategies are long-term, well-thought-out, targeted processes. Don’t mail to your target areas once and then stop. Instead, email them four times a year (once a quarter) and keep your business and brand highly visible. You’ll capture immediate new projects as well as homeowner projects that will be ready to go a few months down the road.
So stop wasting your time and money today, start a direct mail campaign designed to generate cash flow!