One way to continue receiving free advertising is to send a newsletter to your customers and other contacts. Thanks to the Internet and email, you can create and send a newsletter essentially for free. Newsletters not only promote your products and services, but they can also establish you as an expert.
But it’s one thing to send out a newsletter and another to get people to open it and read it. That is why it is essential to have quality content. Here are some of the types of things you can include in your newsletters to keep them interesting:
How To Articles – Help your subscribers learn how to do something related to your business. Financial planners can give advice on investments, stock choices, tax issues, etc. Personal trainers can offer advice on exercise and nutrition.
Polls: People love to give their opinion. Ask your customers what they think on a variety of topics.
Milestones: Let your readers know when you’ve sold your widget 10,000, 25,000 or more times. You can also mention time-related milestones, such as your 10th or 25th year in business.
Flashbacks: Tell anecdotes about what you and/or your company were doing on this day X number of years ago. They can be serious or funny.
Product Knowledge – Tell people how they can best use your products or services.
Questions – Solicit questions from your current and potential customers about how they can best benefit from your products and services.
Case Stories – Share how your product or service helped someone solve a problem.
Testimonials – Without being too pushy, include one or two testimonials in each issue.
Sales: Tell people you are making a sale.
Coupons – Put up a coupon that people can print and take to their workplace. While you’re at it, encourage people to share the coupons with their friends. It could bring you new customers and long-term customers.
These are just some of the things you can include in your newsletters. You don’t have to use them all in every issue. Only some. Combine them so that each new newsletter sparks interest and curiosity to help you get more and more free publicity.