What if I told you that by raising the price of your products, you would actually please your customers instead of turning them away? If you want or need to increase the price of a product and would rather not anger or annoy your customers, there is a simple method that will help you achieve this successfully.
Don’t sell yourself shorts
Truth be told, if you’re selling your product or service too cheaply, you’re causing your customers unnecessary worry that your product may not be as good as your competition’s. This is because people naturally perceive value in everything they buy. The value of a product or service is directly associated with its availability and demand. Most of the time, customers associate value based on the price that the competition charges. If your product is slightly cheaper, they think they are getting a good deal. If your product costs much less than your competitor’s, then the customer is afraid that even though it may appear to be the same, something must be wrong with your product, or worse, that you or your company are not trustworthy, in other words, the customer does not trust. the price you are asking for the product or service.
Raising the price can increase sales
You can use your price increase to motivate customers to buy multiples before the price goes up. Creating a sense of urgency to buy ahead of the planned price increase is a great way to drive sales and encourage multiple purchases. Think of taglines like “Buy now before a big price increase” or “Buy now at this special introductory price.” Dedicate a website home page to explain in detail the reason for the price increase, include a call to action for the customer to buy now at the lower price, instead of later at the increased price. Be sure to add a BUY IT NOW button to make it easy for them to buy instantly.
do what you say
The most important thing is to go ahead with the price increase as planned. Customers will react better to your special sales if there is an expiration date. Once they see that the lower sales price was actually offered for a limited period of time, they will respect and react to your sales campaigns more effectively. Again, this creates a sense of urgency to act quickly or miss out on saving money.
Be true to your product and your customer
Focus on the unique value of your product or service instead of creating a false sense of value. Savvy customers can see through the smoke and mirrors of hype and false enthusiasm. Don’t lie about your products or make unsubstantiated claims. Instead, connect with the customer, address their pain points, and explain how your product or service can be the solution to their needs. For first-time buyers, a free sample or money-back guarantee offer may be all they need to convince them to buy now rather than later.