Corporate communication is divided into 2 categories such as internal communication and external communication. Both methods are very essential for any company or organization to achieve the planned objectives. When it comes to internal communication, you have a specific group of audience that includes employees, management, stockholders and shareholders, etc. Therefore, it is critical to understand the various types of communication required, the tools that work for these categories, and the style of message to be delivered. In addition to this, it is important to find the appropriate channels to distribute the messages. This could be the biggest consideration in making internal communication effective. Let’s look at some of the promising channels for distributing messages within the organization.
Message distribution channels:
print medium
Printed materials, including desk calendars, magazines, posters, journals, communication tools, print newsletters, and desk deliveries, are highly effective if designed in an eye-catching way. Depending on the available background, quality must also be ensured for a longer or desired material life.
electronic media
Today, the electronic medium is very popular in terms of message design and delivery. Messages can be sent via email, intranet, video conferencing, chat rooms, news, social networks, blogs, electronic newsletters, storage devices such as CDs, DVDs, pen drives, etc., text messages via SMS , voice calls and many more. further.
Using the office space
Using the workspace, the message can be delivered effectively. If the office has a bulletin board, LCD/LED screen, projectors, window stickers or any other accessories, it can be used to place the desired information.
interpersonal method
Face-to-face conversation is considered the best means of communication. Here, one can deliver a message to a person or a group directly. The physical presence of employees matters a lot when delivering information. In this method, channels like team meetings, briefings, site visits, roundtables, mentoring, etc. it can be done.
How to select an appropriate channel?
Audience-Based Channel: Understanding the organization’s preference for audience participation is paramount. The next criteria should be knowing them and their location. The third criterion should be the preference of the audience in terms of access to information.
Channel availability: It is very imperative to plan a message according to the channels available within the organization. It is important to understand the existing channels, as well as the new channels that will be introduced.
Content-Based Channel: When selecting a channel, care must be taken regarding the content. If it is a matter related to employee promotion-related discussion, personal donation-related discussion, face-to-face or meeting may not be the appropriate medium. So understanding the context of the message is essential.
Channel based on time and need: Message delivery should be on time and as needed. If the message is very urgent, some quick and easy methods should be selected for better dissemination.
In this way, professionals dedicated to internal communication must select the distribution channels for a message within the organization. An annual plan will be prepared according to the communication needs of the company/organization.