The most common postcard marketing campaigns for small businesses involve simple, uncomplicated designs. It’s usually made up of a nice, attention-grabbing headline, a relevant and engaging photo, and lines of other copy that includes, of course, the contact information for the business or store, such as phone number, address, etc. email and website.
Many postcards already follow this canned layout, so why not explore a different approach or strategy to get more attention and overcome the mail clutter owners receive every day? A different strategy wouldn’t just mean changing the design or look of a postcard in terms of colors, photos, or copy. You can create more engaging direct mail material by creating unique content, including special offers, discounts, rebates, or coupon giveaways.
Yes, coupons aren’t just found in newspapers anymore. In recent years, as coupon fans attest, offers and savings have been developed in the form of Internet-based electronic printed coupons. In even more recent times, there are now coupons that can be received and used directly on people’s cell phones. Admittedly, these types of coupons took a long time for consumers to get used to, but once they did, these coupons received the same amount of fervor and patronage that die-hard coupon hunters have been giving newspaper coupons. So why not distribute coupons through cards? This is a really great and profitable idea for small business owners.
In terms of postcard design, it would be most appropriate to place a coupon element on the back. The front is where your headline, photos, and other featured copy are usually placed. You do not need to clip the coupon to redeem it. The recipient would simply have to bring the completed postcard to the store or enter the code indicated to purchase online.
Adding a coupon element to a postcard is a smart and effective way to increase the chances that recipients will keep or keep the card, rather than immediately discarding it. They can stick on the refrigerator door or kitchen cabinet. In this way, a company’s product, service and contact information remain in the mind for days and weeks. This would increase the chances that the recipient will respond to the call to action indicated on the postcard.
The key to creating attractive and effective postcard marketing is to include a very compelling proposition in the form of a coupon, to show consumers that the product or service being offered will meet their needs.