When submitting an article to “EzineArticles”, or other ezine sites or forums, there are certain questions to ask yourself about the likely effectiveness of the article. You have to ask yourself these questions before you start writing. There’s little point sitting in front of your computer spending time and effort on any project unless you know what you’re doing and why.
Here, therefore, are some key questions:
“Why am I submitting the article in the first place?” This may seem like a pretty obvious question, but you should consider the answer very carefully. Posting an article is a great way to create awareness for yourself and your products. It presents you in the eyes of your reader as an expert within your niche. This means that the item must be of high quality. Publishing a poor article is worse than not publishing any article at all.
“Is my article aimed at the clients I am looking for?” Your use of language should be targeted to your specific market. If you are writing to interact with retired people, your word choice and delivery will need to be different from a speech to a young audience. If your readers belong to a group of motor enthusiasts, for example, the use of technical terms related to automobiles will be well received and will impress your readers. If you’re writing for boating enthusiasts, writing about the sharp end and the blunt end will obviously not impress.
“Is my article going to encourage my readers to click on the link in the resource box?” This is a really key question. This is one of the main reasons we ship items. With every published article there is a resource box that will tell the reader something about you and your niche. It will include a link which will usually be to a subscription page or a product sales letter. This, after all, is the purpose of writing and publishing an article. Once again, we see the importance of producing quality texts: Poor quality == No click!
“How useful is my article to other sites?” A great advantage of submitting quality articles is that others can use them in their own newsletters and blogs. This they are allowed to do with the understanding that they also include their resource box. The best articles can go viral as they spread on the Internet through this use. Every time someone republishes one of your articles, and more importantly, your resource box finds its way into the eyes of many new people.
“Does my article make my reader want to know more?” The old business adage of AIDA (attention-interest-desire-action) comes up here. It may feel like plowing at this point, but quality is key. Your article should provide really useful information on a topic related to your niche. Never use the article to make a sales pitch, that’s not the point. Your resource box link will take people to a sales page if that’s what you want. The purpose of the article is to awaken the desire within your reader. Then it is very likely that they will click on the link in your resource box. Then you can let your subscription page or sales letter do the rest.
“Is my article going to make money for my business?” If your article really connects with your readers, they’ll follow the link in your resource box to your website, signup page, and/or sales letter. The more traffic your articles send to your websites, the more sales you will make, the more money you will make.