Influencer Marketing, the process of identifying, engaging and supporting the people who create the promotion that has the greatest impact on your brand, products and services. Influencers are likely to be customers because they also bear witness to what you are promoting, or we could also call them recommenders of your products and services, because they present and recommend your product to the crowd or to your audiences. Therefore, choosing the right influencer is essential.
The growth of social media has a huge impact on the growth of influencer marketing. I can say that YouTube is one of those great social media places where we can get the right and effective influencer for your brand, YouTube Influencers have their different promoted products from different brands, in different and according to the niche they are in. This social network has 100 hours of video uploaded per minute and six billion hours of views per month, this social network is a really huge place that is suitable for your business. This means YouTube needs to be very considerate when it comes to marketing your product.
YouTube influencers, compared to top celebrities, are more popular with teens, primarily in the US Businesses are now recognizing the benefits of investing in YouTube influencers and their marketing power. There are a few ways you can find, identify, and connect with YouTube influencers to associate with your branding campaign:
Multichannel Networks. Many talent management agencies that can recruit YouTube influencers who could help you set up your branding campaign. Some of these companies reach out to the YouTube channel network, find available talent, help target the best influencers who suit your brand, and make deals with your brand.
Sometimes channel owners won’t contact you directly, especially for larger channels, so sometimes you may think that agencies are the way to connect with desirable talent, but this has a downside, often agencies do not. Intensively understand the nature and specific needs of your brands, which ends up giving you alliance deals with popular channels, which are not suitable for your brand or are not your bet.
Influence Platforms. Using platforms that act as a virtual marketplace to connect brands and influencers is another excellent solution. Like an UpWork outsourcing platform, they are very similar to each other, the difference is that UpWork gives people the opportunity to send and get proposals from freelancers, these influencer platforms allow brands to deploy their expectations for campaigns and receive proposals directly. of influencers.
Reach talents directly. Brands could possibly connect with Influencers directly on YouTube. Most YouTube influencers post their commercial emails on their channel’s “about” page, there is also a “send a message” box available. If you don’t get a response from the channel owner, you can follow up through other sources like Facebook, Twitter, and Instagram. YouTube talents receive hundreds or even thousands of emails on a daily basis, so your email will not be easily noticed or could be placed in the spam folder.
Measure the results. If you’ve found the right YouTube influencer, plan your performance reviews and follow up. Track campaign CPA and CPC by measuring clicks and conversions, but you need to create tracking links. Ask the influencer to use your follow link within the video description and video annotations. You may want the link to look clean, so using URL shorteners is recommended.