Many businesses are missing out on the gold mine of internet radio station advertising that reaches their ideal customers frequently and on an affordable budget. Companies have changed with the times with their equipment and many other advertising media, but not in the radio sector. For those who didn’t know there was an alternative to traditional radio broadcasting, this article will introduce you to this increasingly evident phenomenon of people enjoying control of the content they consume and experiencing a greater connection and community associated with it through the Internet. Internet radio platforms.
Reach your ideal listener/consumer
Internet radio is broadcast (more properly called a “webcast”) live, just like traditional radio, only you connect to it via a web address indicating the opening of a media player. The world of internet radio stations is much larger and often has a grassroots feel that listeners love and feel more a part of. Gone are the days of a purely local agenda. Listeners can now choose radio stations based on their own interests. This is a total advantage for business owners because they can advertise with a radio station that is highly relevant to their product or service. With traditional barriers broken, Internet radio stations and businesses can partner in a number of ways that local broadcasters cannot.
Get more attention and time from your listener
In our busy 21st century lives, consumers want more relaxing ways to enjoy their entertainment. Music streaming, radio show stations, and podcasts have grown in popularity in TV, movies, and books in recent years because you can enjoy them while doing just about anything. This is proven by the fact that 2 of the top 5 apps in America are YouTube and Pandora.
Traditional radio is generally listened to during certain peak hours of the day, during the listener’s commute. Internet radio stations can be listened to anywhere, while your ideal listener does anything; walk, clean or lie down with your eyes closed! This means there are no peak hours where you pay a premium to advertise. Your ads will be beneficially broadcast across the Internet to a broader audience of listeners who are already a good fit for your product or service at any time of day, for any length of time!
Internet radio advertising is one of the most profitable advertising mediums.
The price of advertising in newspapers, television commercials, and traditional radio has increased dramatically over the years, even though its audience continues to decline year after year. Radio, both traditional radio and Internet broadcast, have grown less in price than any other form of advertising, so you may want to take advantage of this unpopular but effective medium before someone finds out this best-kept secret.
Remember, with radio advertising, you are always the only thing they will (mentally) see or hear when your ad appears. You’re always center stage, or front page if you prefer. In other places, your ad must compete with other ads seeking a consumer’s attention, but a listener can only hear one thing at a time. And with this incredible advantage, you can charm your consumer with more creative expression than ever before. With audio advertising, you can use music, voice, and sound effects, invoking emotion that other advertising media lack.
Another point in favor is that with online radio advertising, your consumer is already online. If your ad piques their interest, it won’t take them long to navigate your website or respond to any calls to action you make.