Do you use Pinterest to promote your brand? If so, you are accessing over 250 million monthly active users. But are you sure this image-based social media powerhouse is helping drive more traffic and profit?
Are you looking for ways to increase traffic to your site and help you generate more revenue? These five tips will help you generate more profit from this popular site.
1: Set SMART goals
Set specific, measurable, achievable, relevant, and time-limited goals. Start by figuring out what you want to achieve and when you want to achieve it.
For example, do you want to increase your followers to 200 by the end of the quarter? Or do you want your Pinterest ad to generate at least 100 downloads by the end of the month? Being specific gives you a goal to achieve and helps you focus on using the right Pinterest marketing tools. Plus, it makes it easy to track your success.
2: Consistency
Remember, if you post too little, people will lose interest in you. And, if you pin too much, you risk overwhelming your audience and they may unfollow you. Pin at least 10-12 pins per day so they appear frequently in search results and feeds from your followers.
Also, consider the time of day you are pinning. Peak hours are between 8 and 11 p.m. on weekends. These are good times to post your Pins and tweak them later, based on insights from Pinterest’s marketing tools.
3: promote
Don’t stop promoting yourself on Pinterest. Promote your pins on other social media platforms to drive traffic and grow followers.
4: re-fix
Re-pin others’ pins to gain an audience and generate more revenue. Pinterest is a social platform, so one of the best ways to get people to re-pin your pins is to be active. Pin the pins of others, especially those with a similar target audience as yours. They will notice you and even follow your boards.
5: Create contests and sell your own products
Do you want to sell your products on Pinterest? Then create contests. These are popular and will help you earn money.
Most companies use contests to get people to interact with their brand. So if you do them correctly, you will get people thinking and talking about your brand. But keep in mind that contests can also cause people to add pins they don’t care about. Sometimes contest pins can seem irrelevant and spammy if done poorly.