It is a tough and competitive business environment in which
live and it’s getting harder and harder to pull off
your goals. You have to stand out among your peers.
and competitors. You have to work hard for the race.
promotion and better pay.
Whether you are a senior executive, an entrepreneur or
an employee, this book will show you the best way to
be successful, achieve your personal and professional goals,
Outshine your competition and stand out
David F. D’Alessandro package shows you how
stand out from the crowd by developing your own
“personal brand”; and provides valuable lessons on
the label of reputation building.
What is personal branding?
You must realize that success does not just come
hard work and playing the part properly.
To be successful in business and in your career, you
must be able to distinguish itself from the rest of the
the herd – you need to develop, build and defend your
reputation.
Personal branding is a way of managing your career or
business. It is a way of communicating that makes you
different and special. By using these qualities you
you can distinguish yourself from your peers so you can
you can amplify your success.
There are 10 rules you can follow to build a
successful personal brand and maintain it:
Rule 1: Try to look beyond your own navel – The largest
obstacle in building a positive personal brand is your
own ego To develop an attractive personal image
mark, you need to have respect for yourself and you need
respect the people around you.
Rule 2: Like it or not, your boss is the co-author of
Your Brand – You must realize and accept the fact that
Early in your career, your boss will reap the most
the rewards for the ideas you give, the money you brought
in etc. This is how the business world works. Do
Don’t fight the power structure. Instead, learn to
play and live from it.
Rule 3: Put your boss on the couch – Not all bosses
It will help you. It is best that you recognize what type
of personality that your boss has for you to realize
what advantages and disadvantages can this person have
cause to your brand.
Rule 4: Learn the Pickle Fork – Good Manners
are crucial for developing and enhancing your personality
Frames. Manners have to do with consideration and respect,
knowledge and patience. Practice good business etiquette.
Rule 5: Kenny Rogers is right, although it matters
so that you take advantage of the opportunity to build your brand,
it is equally crucial to know which battles to take. to know
when to keep fighting and when to retreat.
Rule 6: It’s always showtime: You have to realize that
reputations aren’t usually made with big events –
sometimes it’s those big events that stain your brand.
What builds your reputation is your day to day
behavior in the business environment, such as how you treat
with people, how you make decisions, your work habits,
etc.
Rule 7: Make the Right Enemies – Personal Bests
include courtesy, fairness, tolerance, self-respect, and
have good and correct manners. However, a small amount
of cruelty is good for your brand. your reputation
he will not suffer much if he fights his enemies,
but it will suffer if you lose respect for yourself.
Rule 8: Try not to get swallowed by the bubble – Once you
are successful in building their brand and it is growing in the
rows, do not lose sight of the forest. don’t be too much
full of yourself that you will be swallowed by success.
It’s bad for your humanity and bad for your career.
Rule 9: The Higher You Fly, The More You Get Shot
In – Everyone makes mistakes. The higher you are in the
ladder of success, chances are your mistakes
will be highlighted. Accept that bad press is coming
with prominence in any field.
Rule 10: Everyone could have been a contender; make sure
Stay One – Prepare to stand out from your peers.
Since you are constantly being compared to your peers,
don’t be afraid to offer something unique or distinctive.
Don’t give up easily. Don’t throw in the towel right away
due to a mishap or two. Learn from your mistakes and
turn it into an opportunity. Do not lie, cheat or
Steal. Be careful about the reputation you are building.