entrepreneurship ideas

The world is full of need. The need is the basis of the business. Ergo, the world is full of business opportunities. This analogy is true since products and services are generally created to respond to a certain social requirement. Food, shelter, security, comfort, entertainment – ​​these are needs commonly […]

The “push” and “pull” of lead generation

When it comes to generating leads, it seems like we’re in a transition period, moving away from outbound (“Push“) to incoming (“sweaterlead generation. While it’s tempting to classify outbound messages as “traditional” media (print ads, TV ads, radio ads, direct mail, outdoor) vs. inbound media as “non-traditional” media (online marketing), […]