In commercial real estate brokerage, you have to ask yourself powerful questions on a regular basis. In this way, you can find the right path of action to move forward and challenge yourself to improve your skills and results.
If you don’t fit the market and the economy, your competitors will gain ground with listings and customers. Stay ahead of the changes and help your customers and prospects move with the market.
The sales, leasing, and property management industry segments have advantages in the market at any time; you just need to see them and move forward with momentum. Renters, landlords, real estate investors, and business owners will provide many contacts and opportunities if you connect with enough of them every day.
Too many brokers and agents take the days and weeks as they come; the pressures of the day then take over. They don’t look at the ‘big picture’ and the things that are really holding them back. They fail to make personal adjustments.
Address your weaknesses and remove them from your business model; they are likely to be the biggest things that are holding you back from increasing your income.
To get anywhere in this real estate industry, it’s vital that you know what’s going on around you and how you’re responding to it. Do not accept that any situation is as it has to be. Challenge change and drive better performance in sales, leasing, and property management. Your clients need real estate help, and when the time comes for them to act, you want them to remember you.
Here are some critical questions to ask yourself today as a commercial real estate sales professional:
- What are your goals and objectives for the next 12 months?
- How has your market share improved in the last 12 months?
- What values or skills make you stand out as a relevant and high-quality runner?
- What plan are you working on?
- How can things improve so that your market share grows?
- What needs to happen in the next 90 days to change and improve your customer base and commissions?
- What would your customers say about you after completing a sale or lease transaction?
- What are you not good at that could be holding back commissions and listings?
Don’t settle for the ‘status quo’. Understand that personal improvement can and should happen. None of us is perfect and even the best agents and brokers in the market can improve their skills and knowledge. The results we achieve are largely based on the “value” and skills we bring to our clients and prospects. Seek to improve those factors.