Production and distribution largely depends on the marketing strategy that an organization chooses. The marketing strategy consists mainly of advertising and promoting your product. It helps to configure a brand image and establishes a relationship with the target market. Designing innovative and attractive ads, creative images and brand recognition are the goals of the advertising strategy that ultimately translates into increased sales. Identifying the market and promoting a product or service in that market is the key to achieving that goal. No business can afford to lose customers and this happens only when it ignores customers and fails to educate them about its products. With the advancement of technology and the growth of the Internet, it has become essential for all businesses to use online advertising methods for promoting their products.
Online advertising is a marketing method that the Internet uses to convey the message about your product to the public. Everyone is connected to each other via the Internet and it is the easiest way to spread your product information to the whole world. When it is on the Internet; you go global even before you know it. The marketing of products or services through the Internet has grown very rapidly. Online advertising is reported to have reached more than $ 25 billion US dollars. This includes search engine advertising, display advertising on different websites, online classified ads, video advertising, and email marketing. The main reason for this growth in online advertising is cost-effectiveness and immediate delivery of the desired information to the target audience.
The growth of social media websites has forced marketers to align themselves with the internet marketing technique, called social media marketing. Social media marketing involves the techniques used to advertise your products and services on websites that offer social media options to their users. Internet users are growing rapidly on social media websites and with over 600 million users, Facebook is the largest social media website right now.
In addition to social media, Facebook is now also used as an effective internet marketing tool. With more than 600 million users, this unique platform has the ability to help a business grow through the Internet. Facebook provides a number of features that can aid in branding and increase public awareness of a company’s products. Pages and groups are undoubtedly effective marketing tools, but the features of Facebook Ads are a real competitive advantage one can have. If set up correctly, these ads can really drive the end goal of an ad campaign, that is, sales.
Facebook Ads are easy to set up and provide some good options for targeting your audience. The first step to a successful advertising campaign is to design an innovative and attractive ad. Facebook allows you to advertise your own website, Facebook page, or even an event that you have created on your page. Get creative when designing your ads because on Facebook, you can only have a 25-character title and a 135-character description. You can also use an image to spice up your ad.
The selection of the target audience is very comprehensive with Facebook ads. Not only can you target people by geographic location, but you can also select gender, age limits, tastes, interest, and even education. The most powerful targeting tool is the “Likes and Interests” tool. If you plan to promote cell phones, you can target people who have already liked the pages of various cell phone brands.
Advantages of Facebook marketing
- You can create your own Facebook page that acts as your own website
- Fan tracking can be measured by the likes of a page
- Comprehensive targeting even allows you to target fans of an already established Facebook page
- You can select your maximum ad cost options for CPC and CPM
- You can specify the daily advertising budget
- Advertising can be scheduled. You can select when to start and end the campaign.
- Good ad clickthrough rate if ads are designed correctly
- Cost per click (CPC) and cost per thousand impressions (CPM) is low compared to other display advertising options.
Incorporating online advertising is critical to a successful marketing strategy. All internet marketers agree that Facebook plays an important role in positioning and positioning your brand. Get creative, properly research your target market, and select your audience wisely to get the most out of a marketing campaign.