Free sales training is the ideal way to start if you are a sales beginner. When you transition into a sales role or start a small business, sales techniques can seem complicated. Searching for sales training courses can be confusing with the latest buzzwords and technical terms in your ads. They can be expensive, and that may not be what you need at this stage of your sales career. You need to consider what type of training will work for you and where you should start your sales skills training.
If you’re new to sales, or starting a small business and selling products or services, you need a basic sales training course that gets you started with the sales process. The sales process is the path your sale will follow from presentation to the prospect to closing the sale. You can find free sales techniques to complement the sales process over the Internet. Once you understand these basic sales skills, you can look into more advanced sales skills training. Let’s start with a simple sales technique that you can start using today. It’s a simple sales training program that will show you how to sell in minutes.
Don’t underestimate this free sales training. These free sales techniques are the foundation of all selling and are really effective for sales beginners and small business salespeople. The process begins with your presentation to the prospect. There will be a little chat and a few minutes to get to know each other and feel comfortable. But once you get into selling, there are key selling techniques at each stage. Model your sales with your buyers in these stages of a sale.
sales introduction
Tell the buyer who you are, what your business is, and why you are there. No blabbering, no excessive talk about yourself or your experience. The buyer wants information so they can decide if talking to you would benefit them. Another key piece of free sales training advice is, don’t try to close the sale, or even present your product, at this stage. That comes later when you know what they want.
Sales questions to find your needs.
Ask them sales questions to find out what they want. Don’t ask them about the product or service they want. Ask them about the end result if they made the ideal purchase. What are the benefits they seek? If a buyer wants to save money, that’s the bottom line. Customers who want others to admire their purchase are telling you the end result they want. Don’t get involved in talking about your product yet. This stage of the sale is all about them and what they want.
sales presentation
This is it, the sales pitch. Here, many people new to sales, or just starting out in small business sales roles, present everything they know about their products or services. At this stage of this free sales training course, I recommend that you only present the parts of your products and services that will give the buyer the benefits they told you they wanted. Use the list of what the buyer wanted from the sales questions stage as a guide for what the buyer should present to you. Tell them and show them how you can meet their needs and wants. These are not the features of your product, they are just a mechanism to deliver the required benefits.
closing the sale
There is a lot of complicated rubbish written about closing sales. It can be very unpleasant for the sales beginner. There are sales books and sales training courses that talk about the presumptive close, alternative closing questions, and there’s even a George Washington close.
Here’s a free sales technique to close any sale, including small business sales. At the end of your sales presentation, simply ask two questions. The first is to ask if your sales presentation has shown the buyer how you can satisfy the needs and wants they expressed in the sales questions stage. If not, go back and ask more questions and find out what else you need to do. If so, go to the next question. The second question is to ask the customer if he wants to buy from you. They agreed that your presentation meets their requirements, so why not go ahead and buy from you?
Each stage of the sales process should be expressed in your own words and you should use phrases that sound natural coming from you. Too many sales training courses tell people what to say instead of showing them the goal of each stage and letting them choose their own words. Use the sales process above in this free sales training course and build your own words around it.