You may already know this, but many “send by email” offer owners (advertisers) can do more than 4 tricks a day simply by advertising through CPA networks and taking advantage of other affiliates promoting your offer.
What is scrubbing?
If you have been accepted into any CPA network as an affiliate, you have probably seen hundreds of offers that pay you around $1.50 just for an email. But what you may not know is that you “as an affiliate” could be missing out on huge commissions due to advertiser “purging”, which is basically when the advertiser doesn’t pay you for a lead.
You could easily be losing up to 10% or more of your commissions because of this, which is why many people have started doing their own email sending deals and signing up as advertisers instead of publishers.
So how do email submissions work?
When you, as an affiliate, log into your CPA account, you may see a bunch of “Send offers by email” from the advertisers. When you click on the offer’s landing page, you see that the advertiser is asking for the user’s email address for some kind of freebie, and the advertiser is paying a lot of money for those leads. Part of that Money is given to you as an affiliate, and some of the money is given to the CPA network you work for, which acts as a “middle man.”
Ultimately, the leads you got are just the beginning of a sales funnel or sales path process that traffic goes through. This is the same with zip shipments. The advertiser is paying you so that they can send the lead to the “sales funnel” or “path” on the backend.
So what is the “back end”?
Once the potential customer enters an email on the advertisers home page, they are usually sent to a second page that asks for more information, including information on where to send the free gift (i.e. Walmart gift card). free).
This second page asks for more details and often includes a checkbox which asks them to also subscribe to a “co-registration offer”. Anyone can find joint registration offers on some CPA networks and other networks. If the lead checks “YES”, the advertiser will be paid for this joint registration as soon as the lead submits the form. This could probably offset the cost of the lead to the advertiser and essentially you just got one free lead and you can market to this person forever.
The third page in the path would include more intelligence gathering on the lead to finally send them to the final landing page with more CPA offers or affiliate offers. So the third page could have a question and an answer and depending on which answer the user clicks on, it would send them to a suitable landing page with another CPA or affiliate offer or multiple offers.
So here is a sample path that the potential customer follows:
your affiliate traffic
Potential customer lands on advertiser page
Lead enters email (gets paid maybe 80%-90% of the time due to cleanup)
Prospect is prompted for more information and a joint registration offer checkbox
The potential customer is sent to a short survey
Prospect is sent to the right landing page with affiliate offers based on previous responses
Prospect receives multiple follow-up emails
The lead is sold to another company.
As you can see, the advertiser has many opportunities to earn much more than $1.50 with that qualified lead. Also, most advertisers actually delete leads on the back-end, meaning you don’t get paid for them.
Where do you fit in and should you make your own email sending offer?
Of course, owning your own offer and having hundreds of affiliates promoting it is definitely a great way to harness the power of affiliates and a great way to get massive amounts of traffic.
Here’s something I think you should consider before setting up your own email delivery.
If you are promoting a CPA email send offer as an affiliate right now and the network is happy with your traffic, then you are indeed making money for the advertiser or email send offer owner.
With that information in mind, you can look at the advertisers sales path and copy it or do something similar since you know it’s working for your traffic source, and that the funnel or path does indeed work!
You could then set up your own lookalike path and CPA bid and harness the power of thousands of potential affiliates promoting your sales path.
What else do you need to consider?
The whole process of setting all of this up may sound confusing, but once it’s set up, there’s definitely potential for big profits. There are several other things you need to know before you get started with your own CPA offers. Some of these things include how to set up a profitable sales pipeline, how to properly follow up on leads, how to set up co-signup offers and how to get your offer on the CPA network, and how cleanup works.