A successful social media marketing campaign is a combination of clever strategies. Such strategies, when adopted and modified by brands and companies for their own campaigns and events, guarantee quite a bit of success. Today I’m going to share a list of social media campaign strategies that range from using UGC on social media to strategizing campaign goals and actively promoting conversations. What suits your business best? Read to find more-
1. Strategize Wisely
Social media campaigns require careful planning before, during and after the event. The beauty of a great campaign is that it develops perfect communication with the target audience. The idea of the campaign on social networks must connect with them.
A great strategy is to plan effectively around the event. A proper timeline should be developed to study the results of the campaign, the contests that will be held, and the influence that the campaign will generate in the market.
As stated above, a strategy is required before, during and after the event. So for a one-day event, plan three days around it. It is important to understand that you cannot magically attract an audience without effective planning and engaging content. In addition, it is also essential to publish attractive content to reach the right audience.
2. Strike & Push Conversations Actively
Starting conversations for social media campaigns is essential. What is most essential is to drive those conversations to the core. A successful campaign for an event invites community participation. To encourage this, solicit responses from your audience to the questions, ask them to leave their comments, stories and experiences in the comments. Such practices increase engagement.
Often your audience is unaware of your social media marketing campaign and your content is not reaching the audience. You need to let your customers know about the opportunities you are creating for them through your social media campaign. The simple practices of displaying your social media icons on your blog/website don’t do the magic.
Boost your conversations and engagement intensively to enable your campaign to reach the right audience and succeed thereafter.
3. Countdown Approach
The countdown approach is a great social media campaign idea and tool as it creates excitement in the audience. The countdown to the last day of the campaign on social networks can generate a lot of curiosity.
A countdown can give different reasons to wait for the last day or it can be a countdown that reveals campaign highlights or surprises and clues each day. This way, people get curious and stay tuned for your next post. People constantly check for your brand updates and stick around until and after campaign day.
Therefore, the countdown approach is on our list of brilliant ideas for marketing campaigns. This approach can be modified according to the requirements of the campaign or brand strategy and can also be worked on accordingly. A brand may choose to share different updates or in a different style.
4. Recycle old content
Recycling old content is a great social media campaign idea to ensure campaign success. As a brand, you have access to content that has worked exceptionally well in the past with your audience. You know what content resonates with your audience and works well on the social network. Use that content, reuse it and use it.
Social media managers face the challenge of generating creative content on a regular basis. A campaign requires a ton of creative content. It requires creative ideas that resonate well with the audience, increase engagement, and keep the audience constantly engrossed.
Old social media content and campaigns that have performed well in the past is where you can pick up. Reusing old posts, images, videos, and ideas is an easy way to manage the flow of content. You can share as a #throwback and encourage audience participation hand in hand.
Repurposing old creative content is like a blast from the past that your audience is sure to enjoy. You can also use UGC from previous online campaigns and refresh your UGC contributors’ memory. In this way, you will encourage them to participate again.
5. run a giveaway
Organizing a giveaway works wonders for the success of your campaign. It’s a great way to build traction for your social media campaign. Offering prizes, discounts, and other rewards helps grab the attention of the audience. A giveaway can also be closed, such as, for example, by sharing, etc. Giveaways entice people to like/share your campaign in exchange for exciting prizes.
Giveaways can also be selected to share user-generated content. In this way, your campaign can be a user-generated content marketing campaign. UGC campaigns are very successful due to the authenticity of the content. UGC content can also be used in various ways by a brand later on, such as repurposed content, etc.
Organizing sweepstakes is an excellent marketing idea and therefore we recommend its extensive use by brands.