The headline is one of the most important parts of your email. You see, without the headline, no one would know what your email is about and wouldn’t bother to open it. Your headline can often dictate the difference between a few people opening your email and a large portion of your list opening your email. It’s really your first chance to convince your subscriber that your email is worth opening. Of course, a good headline can’t replace developing a strong relationship, where the subscriber will want to read every email you send.
Here are some headline ideas:
Benefit holders: A benefit headline will let the subscriber know what the benefit of opening and reading this email is. For example, here are some benefit headlines:
lose 10 pounds this month
How you can learn to train your puppy to sit
Discover the secrets of selling handicrafts
Guarantee titles: Collateral holders offer their subscriber some kind of guarantee to read their email, for example:
Guaranteed! Lose 10 pounds in 30 days!
Train your pup to sit in 10 days, guaranteed!
Discover the Secrets of Selling Handicrafts, Guaranteed.
Issue Headlines: Problem headlines state a problem and presume to offer information to fix the problem, within the email.
Are you embarrassed by your lack of hair?
Are you struggling with weight loss?
Are you stressed and need relief?
Question Headlines: The question headlines are pretty straightforward: you’re asking a question for which you’ll presumably offer a solution in your email.
How long have you been trying to lose weight?
How long have you been trying to train your puppy?
Do you need help in your relationships?
Offer holders: An offer title is a title that states some specific offer:
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