In the second part of this two-part series, I’m going to share more internet marketing tips for plumbers. In this article, you will learn how to use the power of Internet video to attract more customers to your plumbing business.
Even if you’re not a particularly computer-savvy individual, you’ve probably heard of the free Internet video service called YouTube. YouTube receives millions of visitors looking for all kinds of different topics. YouTube videos even appear on Google’s organic search results pages. For example, if you Googled a search term like plumbing and then the name of a city, chances are good that there will be some video results on the first page. You could harness the power of YouTube by posting some videos about your business.
To make a video for the Internet you don’t need a fancy camera. There are video cameras in the $150-$200 range that are made specifically for shooting Internet video. They can be connected to your computer through a simple USB port. If you choose to shoot your own video, make sure it’s short, no more than a few minutes or your customers will lose interest. Try to look friendly and relaxed on camera and talk about your plumbing business. You can talk about when it was founded, what it specializes in, and the special offers it offers. Talk about anything that instills a sense of trust in your customers or anything that might tempt them to call. Don’t forget to add a call to action at the end of your video, like calling or visiting your website.
If you’re camera-shy, there are other ways to make videos using images, audio, and text. There are actually some websites that can easily help you do this, like Animoto (animoto.com) which charges for commercial use or flixtime (flixtime.com) a lower cost alternative.
Some other cool video ideas are to make a video of a customer testimonial or upload a video from a pipeline inspection camera (if you offer that service). With a little imagination the possibilities are endless.
When you upload your video to YouTube, make sure to put your keywords in your YouTube video title and description. Be sure to put a link to your website at the beginning of your video description so that a potential customer can easily click through. Now you can sit back and let your videos bring you customers!
I hope you have enjoyed my two part series on internet marketing for plumbers. If you missed the first part of the series, check out the link below: