These are words typed into a search box.
Before we jump into keyword research, let’s first have a brief
introduction of what it is about.
What are keywords?
Keywords are the words or phrases that Internet users type in the search box of a search engine such as Google, Bing, etc. Search engines use keywords to get whatever information they are looking for from the Internet. The keyword is a search term that you want to rank for on a certain page. Therefore, when people query for that keyword or phrase on Yahoo or other search engines, they must find that page on your website.
Why are keywords important?
One of the things that Google looks at when ranking a page is the content on that page. Look at the words on the page. The words and phrases used by you are suggestions for search engines (such as Yahoo, Google); tells Yahoo and other search engines what the page or post is about. So if you want the search engine to understand what your page is about, you have to use it quite often.
But the search engine (Yahoo, Google) is not the only purpose why keywords are important. You must always focus on the user: on your visitors and potential customers. With SEO, you want people to visit your web page when they search for a particular keyword. You have to get into the head of your audience and use the words they use when they are searching.
Keyword types
- Primary: Primary keywords are the most important when optimizing the website. Must be repeated on the website often
- Secondary – Secondary are the ones that are least important and are compatible with the main keywords for marketing.
- Long-tail keywords: Long-tail keywords are combined from 2 to 3 keyword phrases. Customers are specific when searching for services and location.
What is keyword research (KR)?
One of the most essential and high-performing activities in the age of search-based advertising. It is the process of finding which keywords the user uses to search for particular information.
Why Keyword Research Matters
• Ranking the correct search term can make your web page or break your web page.
• When you research your keyword, you can not only know which phrases to target with SEO, but with this you can also learn more about your customers in general.
• So you can reach the right kind of visitors by searching for the right keywords
• To help search engines find the correct information
• Find the highest possible search performed by customers
Steps to follow
- Make a list of all relevant topics about the business and its requirements.
- Analyze the website of the competitor’s company to find the best possible keywords. Keyword suggestions can also be taken from the Google search bar.
- Use Google AdWords, keyword planning tools to fill your buckets with more keywords
- Prioritize and categorize your list by segregating primary, secondary, and long-tail keywords
- Look for keyword variations and related terms to incorporate into your content.
- Once you’ve defined your keywords in this way, you can start assigning priority keywords to specific pages that they are most relevant to.
Used tools
- Google Keyword Planner – Google Keyword Planner is the best place to start keyword research
- KWFinder: – KWFinder is a long tail keyword search tool with a great interface. It shows you the trend, search volume, CPC, and difficulty level in the results.
- Moz Keyword Explorer: – Keyword Explorer Offers is a new Moz tool that adds some extra dimensions to keyword research. In addition to Volume and Difficulty
- Google Trends: In Google Trends, you can find recent trending topics to take advantage of instantly.