In the early days, moms were stereotypically defined as women who stayed at home, cleaned the house, and took care of their husband and children. Today, women have stepped up the playing field. More and more are entering the competitive world of business, professional services, and even politics. One must think: “Can a traditional housewife continue to live a career?”
The answer is yes! There are many jobs available for stay-at-home moms. One of them is being an internet marketer. In a broad sense, an internet marketer is someone who promotes products or services online.
What it takes to become a good internet marketer
Internet marketing is not simply making a website for your products and services. It’s a process of bringing together the technical aspect of using the computer, the creative aspect of designing a website, and the innovative aspect of putting up your content. A good Internet marketer must combine all these aspects; deliver them to a massive global audience via the Internet; and get response to make sales.
Why Moms Are Good Internet Marketers
Housewives will definitely be good internet marketers. Here are some of the reasons why:
o Moms know best. They are the buyers of the family. They always look at what benefits they can get for their family. They pay more attention to details, weighing the pros and cons of a product or service. So when they think about how to market something, they will think about what consumers would look for, emphasizing the advantages of buying their product.
o Moms are great sales talkers. Imagine them trying to feed their children vegetables or taking their medicine when they are sick. They will find ways to convince their children to take them in. The same goes for marketing; they will find ways to sell what they have to offer. They will think of promotional tools that will make potential customers want to buy your marketed products or make use of your services.
o Moms have incredible patience. Moms have to manage their home. And on top of that, listening to their husbands’ problems at work and arbitrating their fighting children. Fortunately, moms are endowed with everlasting patience for a calm and peaceful home. Patience is also key for internet marketers. They can have a good interaction with potential customers (especially the most questioning ones) to make sales.
o Moms are the best at multitasking. It is imperative that a mom find ways to juggle many tasks at the same time. Like making dinner while her baby sleeps. Or take a shower while she cleans the bathroom. Just like those examples, you can count on it to meet the demands of internet marketing.
o Moms are survivors. Last but not least, moms have the instincts of a survivor. They can survive the day’s work without compromising the quality of what they do. They always try to learn everything that is necessary for their families. These qualities are more than enough to say that moms are excellent internet marketers.
Tips for moms who want to start this career
o Have a well done website. Design your website in such a way that it makes a good impression on visitors. Make sure your website is user friendly and all related images, videos and links are well posted.
o Provide good content. Content is king, as everyone says. Good content has the following characteristics: original, informative, compelling, and a bit authoritative. Do not copy from other sites, as you could be sued for plagiarism. Be sure to include all the details readers need to know and emphasize the advantages of your offer to convince them to trade with you. It should also be somewhat authoritative, but keep it friendly so they get the impression your content is real and encourage them to interact with you.
o Make your site interactive. It is a great advantage to provide tools that will make your site interactive. Always try to answer customer inquiries so that they are more convinced to take advantage of your product or service. Also, update them from time to time to let them know about the new products you are offering.
o Build credibility. Being a well established internet marketer is by no means an overnight affair. Don’t be discouraged if your site doesn’t get many hits. Just maintain a sense of professionalism to build trust among your readers. With a lot of hard work, you’ll be a successful online marketer in no time.