Within any specific industry, a professional is considered and a hobbyist only gets a chance to prove themselves; however, the trend is a risk for a new organization and an existing one is. It’s like going to a new place for a haircut knowing that you may be unsatisfied, but the need to try something new never ends. So where does it lead an organization or company with a new prospect? Should corporate industries take a chance? The answer is simple, if you believe in gambling and are confident that you will be lucky enough, then you can go ahead. But when it comes to the identity of an organization, a gamble is unnecessary and completely misplaced. There is a difference in impact on an existing organization compared to a new one, as expressed below:
Existing companies
The exuberant amount of money spent on infrastructure and miscellaneous expenses is all written down. But most organizations tend to deviate from the major identity crisis they may face due to an outdated logo. Those who consistently follow trends and are competent would not only revamp their logo, but also book a budget with a structured analysis on how communicative their previous logo was, its reach, their target audience conversion, and not forgetting its impact on social media in the masses. But because there is a new trend and existing organizations would like to incorporate this within their existing logo, it becomes a daunting task for a professional designer not only to instill this new track, but also to ensure that it does not lose originality. In the middle of this process, the organization suddenly makes the decision to choose a hobbyist with new designs and from there the bet begins.
The lingering question would only be answered at the end of a quarter or month of follow-up, depending on how communicative a logo really is, whether developed by a hobbyist or a professional. Statistically, it mostly nurtures losses for existing companies to change with immediate trends and especially with the help of a new or hobbyist designer. Therefore, for an existing company, it is not only beneficial to stick with a professional designer with a decade of experience, as they would complete the research and analysis before incorporating a new image, font or color into the existing design or advise accurately. about the complete renovation. of the current logo.
New organizations
Startups tend to have amateurs listed long before looking for a pro. Let me cut this down to a basic point: “money.” The reason startups tend to hire an amateur rather than a professional designer is not just because it’s profitable, but also to show that new talent can only be dug up with “risk” involved. The masking statement above is a clear indication that profitable techniques have emerged deeply in organizations affecting vital branding and identity decisions. From glimpsing gains and successes to facing reality and losses from a poor, ineffective and incommunicado logo. To avoid all that, a startup should always push on brand identity, a professional logo, and apply profitable techniques to everything other than company identity. After all, the company is new, your presentation would get points like introducing a ‘new candidate’ for an interview. The world awaits a new brand and what you have to offer has to be the best of the best. The best option is to have a professional design not only the logo, but also the website and the entire stationery.