When you’ve worked hard to optimize your website and achieved the rankings you’ve been looking for, you’ll be happy to sit back and relax and wait for the orders to roll in. Jobs done right? Well, maybe not, because you need to keep in mind that SEO keyword trends can change and your traffic strategy should change with them.
Too often, a particular keyword can be “hot” or trendy because of something that’s happening in the news. Another thing to keep in mind is that trends are affected by geography, so when you do your keyword research don’t assume that global trends are reflected in your geography.
Search engine trends that I have recently experienced include the Chinese slimming tea market. There are several types of Chinese slimming tea, and these include Wu Long tea (also known as Oolong tea) and Pu’erh tea.
SEO trends in the popularity of these teas very much depend on which celebrities are currently extolling their virtues. Thus, at various times, Wu Long tea has been very popular in the US, while it enjoyed a brief moment of popularity in the UK, and Pu’erh tea is more popular in the UK. than in the US. Also, Wu Long tea is now much less popular as a search term in the UK than the alternative spelling of Oolong tea.
In search engine SEO terms, these are shaky foundations on which to build a business, and you need to be aware of this and be flexible enough with your strategy. It is not easy to change your keyword strategy all the time because you have invested in building backlinks with the keywords in the text. So there are two important lessons that I would take from this discussion.
First of all, in terms of SEO, keywords stay on top of the analysis. Don’t assume the numbers won’t change. Keep track of changes from month to month and spot trends early.
Most importantly, break your strategy down into different phrases and try to include a few that are not as affected by trends. For example, ‘slimming tea’ or ‘diet tea’ have not been affected by trends in the same way as different types of tea.
So there’s a fine line between using terms that won’t be negatively affected by trends, and using terms that are too general and will lose focus for your niche.
So if you’ve ever wondered why experts say SEO is an ongoing task, don’t forget about trends and make sure you stay on top of things.
SEO keywords stay on top of the analysis. Don’t assume the numbers won’t change. Keep track of changes from month to month and spot trends early.
Most importantly, break your strategy down into different phrases and try to include a few that are not as affected by trends. For example, ‘slimming tea’ or ‘diet tea’ have not been affected by trends in the same way as different types of tea.
So there’s a fine line between using terms that won’t be negatively affected by trends, and using terms that are too general and will lose focus for your niche.
So if you’ve ever wondered why experts say SEO is an ongoing task, don’t forget about trends and make sure you stay on top of things.