There are a plethora of Chicago business printers to choose from, so in order to choose one that works for your needs, you need to look at certain qualities. Here are some things to look for when making your decision.
capabilities
Each printing company caters to different capabilities and they are set up to do different things. Many commercial companies will offer both conventional and digital printing, but each company is unique. This means that you must do research to discover its capabilities. When trying to do your research, talk to an account representative or spend some time on their website. You should choose a company that has the capabilities to meet your needs, whether it be materials, schedules, complexity, or special needs such as large format printing. When you spend time on the company website, look for pages titled “Solutions” or “What We Do” to find out what services are available.
Customer service
The idea is to build a long-term relationship with your Chicago custom printing company, so it’s important to choose a company that offers the customer service you need. You can read reviews on Google or Yelp to help you get an idea of the type of service they provide to other customers. See if they have any testimonials on their website. Testimonials on a website are only going to be a positive, but from there you can get an idea of what kind of company they are. Do they have fast response times? If you have questions and are in conversation with them, are they responding quickly? You can also ask for references from previous clients. See if you’ll be assigned a customer service representative or if you’ll have to talk to someone new every time there’s a problem.
samples
The best way to get an idea of what they have to offer is to order samples from Chicago printing services. Samples will usually be displayed on the website, but if you need samples for a job that more closely resembles the job you need to do, be sure to ask. A reputable company should be able to provide this. These samples will give you an idea of the quality of their products, which is important when determining which company to choose.
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See how long the Chicago custom printing company has been in business. If the company has been around for a while, there is a reason behind it. Please see their “About Us” section for background information. Reputation and track record are important. If they’ve been in business for years, they’ve been able to keep up with current printing trends and probably have a plan for the future.
Collaboration
Choose a company with a history of working with clients, rather than simply making decisions on your own. The more complex a print job is, the more collaboration you want. The company you choose should listen to you and work with you to make sure your needs are met.
Competitive price
While price shouldn’t be the only factor you use when choosing a printing company, competitive pricing is important. It is not always true that the more money you spend, the better the quality of your product. Sometimes prices are available online, and other times you need to get a quote based on your needs. Remember that the type of paper, the type of printing, such as Chicago offset printing, and the finish can affect the price. When looking for a quote, make sure you know what’s included. Estimates must be detailed.