Search engine optimization (SEO) has evolved beyond just being strategic keyword placement. While it is still important, it is not as important as it used to be. These days, content as a whole is more important than any keyword, so we can say that content is KING. Voice search is also causing companies around the world to rethink their SEO strategy.
Many companies have struggled to be “mobile friendly” in recent years, but it is a factor that has often been overlooked until now. Currently, more than 100 million mobile phone and tablet users have the Google voice search application installed on their devices.
It is much easier for a mobile Internet user to simply say what they are looking for rather than type it. Generally, users simply prefer to ask a question rather than specify a particular keyword. If the content on our website provides answers to questions that mobile device users may ask, you have a better chance of getting a high ranking.
According to research, Google provides direct responses to queries in at least 19% of total searches. Clearly, the search engine was inclined to provide answers to users. If your content isn’t organized in a way that helps Google provide answers to search queries, it could hurt your results in voice and mobile rankings.
Here are some ways we can prepare our website for voice searches:
· Create content with a natural voice … fluent English / spoken English. Avoid using formal language. Think the same way that consumers will speak when they search. This way, you will be able to convey your message conversationally.
· The FAQ strategy works best if you plan to create content for voice search optimization. Answer questions like “Who? What? When? Where? Why? How?” Answer the answers to these questions not only on the website, but also in blog and social media posts.
· Long tail keywords are ideal for optimization: long tail keywords as well as keyword phrases in question form. Make them sound natural. Don’t try to force a keyword phrase to fit into your content.
Stay away from keywords
The importance of keywords in SEO has declined over the years. Google has downplayed the importance of keyword-centric search queries, due to spammy low-quality content on the web. When users use any search engine, they want to be shown relevant websites that contain real information about what they are looking for, not a random page with keywords spammed all over the place.
These days, voice search makes the requirement for quality content even more essential. Sentence and question-based searches should be emphasized rather than keyword-focused.
The technology behind it: –
At the moment, you don’t have to worry about implementing any dialing code for voice search classifications. While there are a number of technologies associated with creating voice search, current SEO practices are sufficient to maintain high rankings. You won’t have to tweak your web design too much, at least for now. Only include voice search in your overall strategy.