Currently, there are more than 929.37 million mobile phone subscribers in India. According to a survey by Nielsen Informate Mobile Insights, there are 27 million smartphone users in urban India. Today, SMS is a popular means of delivering Value Added Services (VAS) in India. It is estimated that about 20% of urban Indians have used a VAS SMS service. SMS is an effective marketing tool in India, showing higher conversion rates than other conventional mediums.
As mobile phones gain recognition among people, small and large businesses have started relying on mobile marketing to promote their products and services. Different types of mobile marketing strategies such as Multimedia Message Service (MMS), Short Message Service (SMS), mobile pay per call, voice marketing, mobile banner ads and mobile applications are used in India for marketing purposes.
However, SMS marketing is gaining recognition among marketers as a fast, reliable and effective mode of communication. Also, short message service (SMS) has become a popular mode of communication among people. It is estimated that an average Indian sends around 29 SMS per month. Since it is cheaper than other common marketing modes, SMS marketing is often used by small businesses to market their products.
As SMS technology is booming in India, bulk SMS software is emerging in India to meet the unique marketing requirements of businesses. Previously, Indian marketers had to rely on SMS service providers to send multiple messages, but now by using bulk SMS software, they can gain full control over their marketing campaign. As the SMS software has customization options, users can customize the delivery time of the messages according to their needs.
Another important reason for its growing popularity in India is that SMS marketing campaigns are easy to manage. The SMS software has a user-friendly interface that allows even an inexperienced salesperson to use it effectively. Since it has a faster response time, companies can determine the progress of their marketing campaign within a few weeks and can update their campaign on time.
Nowadays bulk SMS technique is often practiced in metropolitan cities like Delhi, Mumbai, Bangalore, Chennai, Ahmedabad and states like Punjab and Gujarat. In addition, it is also gaining recognition in other small towns and cities. Nowadays, different types of bulk SMS software are being introduced in India to improve communication in India. SMS marketing has gained tremendous growth in India and still has a lot of untapped potential.