It’s all very well to use Facebook as part of your marketing campaign, but there are many ideas on how to use Facebook as part of a campaign. If you start off on the wrong foot and start spamming or just promoting products, people will turn away from you very quickly.
Here are 7 questions to ask yourself, and take note of the answers, to make sure you learn how to use Facebook in your business the right way.
1. How do I get friends?
Just be yourself. Friends are very important and you need to find friends who are oriented towards your product or service, or friends who have the same interest in the information you are looking for or promoting. Just search for friends you think would be interested in what you have to offer, using keywords similar to searching on Google. The worst thing you can do is try to sell to your friends before you’ve built a relationship with them. Focus first on relationship building and then on the occasional sales message. Just don’t overdo it.
2. Can I use my blog and Facebook together?
You must have your blog as the main focus of your online business. Make sure you have plenty of content such as posts, images, and videos. You can integrate your blog with Facebook. If you have a WordPress blog, which is the most popular blogging platform, there are hundreds of plugins you can use to automatically post new images, videos, and posts directly to Facebook.
3. What type of image should I use on my profile?
When people start learning how to use Facebook, one of the things that often gets overlooked is their profile picture. Use an image that represents you and your company. To build credibility, you don’t want a picture of yourself on your profile on a night out with your friends. It should be something that makes people identify with you and feel like they want to get to know you better. It is advisable to get a professional photo, because then you can use it consistently on all your social media platforms, on your blog, in forums, and when posting or commenting on other people’s blogs.
4. How else can I make my profile page credible?
Write about yourself in your profile. Have a positive message in your basic information/about you section. Focus on getting the word out about your product, but don’t spam about it. Just list the links to your websites, say what your main goals are with your page, and make it interesting to attract people and increase your credibility. Nobody likes a boring profile, so fill it in with as much relevant information as possible.
5. What can I use to further improve my profile?
Interact with people. Use the Like Button – It’s so easy to click and like someone’s post and people appreciate it. They will reciprocate and it’s a great way to start getting to know some of your friends. Also leave comments on other people’s posts (make them positive!)
6. What kind of content should I post on Facebook?
It’s great to learn how to use Facebook, but what do you use for content? The best kind is stuff you write yourself. You can talk about your product or industry, but don’t lead it to sales. Talk about news in your industry, how to address a particular problem people may have, or give them a different perspective on something that’s current in your niche. Try to spark curiosity in your posts to compel people to read them. Also post other content from blogs and news sites about your niche or industry. If you post a lot of good content, it will increase your credibility and people will start searching for you.
7. How can I increase my popularity on Facebook?
Start a fan page and give away a freebie. Search pages on Facebook and see the kinds of things people are giving away. It could be an ebook, some training video, or whatever you think your followers would like to receive. When you have a fan page, you can also recommend it to your friends to like it, thus increasing the popularity of your fan pages.
Here’s how to use Facebook in your business the right way. Always remember that there are hundreds of people who start using Facebook every day. Once you’ve built your credibility, you’ll find that people will start sending you friend requests and you’ll get a huge following. Just take note of the seven questions posed above and build your friends slowly and always offer valuable content.
Bonus Question: Where can I get more information about Facebook and other social networks?