Logo design, it is important that you know exactly what you are designing. It’s a big and wide world, and creating a logo that is purely unique and invisible can be difficult, especially when it comes to creating for a large company. There are several ways you can set your design apart from the crowd and stand out from the crowd, and this article will show you exactly how to do it.
1. Go back to basics: It’s important that your logo stands out, but sometimes making it too flashy can become a nuisance, especially if you’re a large international company. Simplicity is a cardinal rule, and while some of you may think that rules are made to be broken, in this case they are definitely not. The largest companies hold this rule closely, and most major sports brands keep it simple yet effective, making them one of the most recognizable on the planet.
2. Consider Personalization: Over the decades, there have been a number of different styles of logos to grace billboard and television ads. But which of them looks more unique and recognizable? A certain soda brand has been using the same font style for over a century and has continued to dominate the soda industry for just as long, and while keeping it simple is key, it’s also important to incorporate some unique and creative flair.
3. Embrace Public Criticism: In the last decade, social media has had a massive boom and continues to do so, and with the increasing number of people using it, almost every man and his dog has developed an opinion about one thing or another. other. That’s why it’s important to accept feedback and criticism from the public, negative or not. However, by saying that, you must learn not to each Opinion is going to be clear and nice, and you should expect the occasional troll or bullying.
4. Add Personality – Yes, the first rule states that you should keep it simple, but this doesn’t mean you should make it completely bland and devoid of any emotion. Adding a touch of personality makes your logo the center of attention, making it noticeable and leaving an impression on the minds of the viewers. If the logo leaves an impression, this can generate interest in the product and, in turn, may even create a new customer for the company. There are a number of companies that have done this and have become multi-billion dollar industries.
5. Understand colors and their effects on the human psyche: It is widely known that colors have a certain effect on the human mind. Various shades of green can represent balance and calm in the mind, while strong reds can make the mind see you as hostile and angry. However, when colors are mixed together, they can influence the mind in many unexpected ways and can leave a lasting impression. McDonald’s is one of those companies that employs strong reds and yellows, making it instantly recognizable as a fast food company, with yellow employing an emotional response and red employing a physical response, linking hunger and desire together. .
It’s a wide world of logos, and standing out from the crowd is no easy feat. But with these tips, you can be sure that, with a little knowledge, you can develop your own look and make sure your logo gets noticed and put on the map in big industries.